OneBrowsing > Compare > Email Marketing > Constant Contact vs GetResponse vs ActiveCampaign

Constant Contact vs GetResponse vs ActiveCampaign

Updated on 28 Mar 2025

OneBrowsing

 4.3

(Reviews: 15K)

Est. users: 600K

Price Ranges: $20 - $45

 4.5

(Reviews: 2.4K)

Est. users: 350K

Price Ranges: $15 - $49 - $99

 4.7

(Reviews: 1.9K)

Est. users: 145K

Price Ranges: $9 - $49 - $129

Constant Contact vs GetResponse vs ActiveCampaign

Constant Contact is known for its user-friendly interface and is geared towards small businesses with basic email marketing needs. GetResponse offers a robust suite, including webinar hosting and advanced automation, making it suitable for varying business sizes. ActiveCampaign excels in its advanced CRM and automation features, catering to businesses seeking comprehensive marketing solutions with intricate automation.

Constant Contact

  1. User-friendly interface for beginners
  2. Great customer support options
  3. Good range of templates
  4. Extensive image library included
  5. Simpler automation features
  6. Ideal for small to medium businesses
  7. More expensive than competitors
  8. Effective social media integration

GetResponse

  1. Advanced marketing automation tools
  2. Landing page creation feature
  3. Comprehensive webinar hosting capabilities
  4. Behavioral segmentation available
  5. Affordable pricing tiers
  6. Conversion funnel functionality
  7. Email marketing A/B testing
  8. Integration with many third-party tools

ActiveCampaign

  1. Highly advanced automation capabilities
  2. CRM features included in packages
  3. Robust customer support
  4. Email deliverability rate is high
  5. Detailed reporting and analytics
  6. Sophisticated segmentation options
  7. Pricing can be high for some
  8. Ideal for mid to large businesses

Key Differences

  1. Ease of Use

    Both Constant Contact and GetResponse are known for their user-friendly interfaces, making it easy for users to create and manage email campaigns. ActiveCampaign, while also user-friendly, has a steeper learning curve due to its robust features.

    Winner: Constant Contact

  2. Automation

    ActiveCampaign excels in automation capabilities, offering advanced features such as conditional content and complex workflows. GetResponse also has strong automation features but is slightly less advanced. Constant Contact lacks the depth in automation features compared to the other two.

    Winner: ActiveCampaign

  3. Pricing

    GetResponse offers competitive pricing, especially for small to medium-sized businesses. ActiveCampaign can get expensive as you add more contacts and features. Constant Contact is generally more costly compared to GetResponse, making it less ideal for small businesses on a budget.

    Winner: GetResponse

  4. Customer Support

    Constant Contact is known for its excellent customer support, offering phone, chat, and email support. GetResponse also has good customer support but slightly less comprehensive. ActiveCampaign offers decent support but mostly through email and sometimes delayed responses.

    Winner: Constant Contact

  5. Integration Options

    ActiveCampaign offers a wide array of integrations with third-party apps and services. GetResponse and Constant Contact offer good integration options, but they are not as extensive as ActiveCampaign's.

    Winner: ActiveCampaign

  6. Reporting and Analytics

    All three platforms offer robust reporting and analytics features, but ActiveCampaign provides more in-depth insights and advanced reporting options. GetResponse and Constant Contact are strong in this area as well but slightly behind ActiveCampaign.

    Winner: ActiveCampaign

  7. Template Variety

    Constant Contact offers a wide variety of templates that are easy to customize. GetResponse also provides a good range of templates but slightly fewer than Constant Contact. ActiveCampaign has fewer pre-designed templates, which can be a drawback for users looking for ready-to-use options.

    Winner: Constant Contact

Distinct Features

Constant ContactGetResponseActiveCampaign
Event Management: Ability to create and manage events including registration and invitations.Webinar Hosting: Integrated platform for hosting and managing webinars.Behavioral Tracking: Advanced tracking of website behavior to tailor marketing efforts.
Social Campaigns: Tools to create and track social media campaigns directly from the platform.Sales Funnels: Pre-designed sales funnels that guide leads through the sales process.CRM with Sales Automation: Integrated CRM with extensive sales automation capabilities.
Survey and Feedback Tools: Integrated tools for creating surveys and collecting feedback.Conversion Funnel: Advanced tools for creating complete sales funnels, from landing pages to email campaigns.Split Action Automations: Complex automation workflows that include conditional logic and split actions.
Industry-specific Templates: Extensive library of templates tailored uniquely to various industries.Autofunnel: An all-in-one marketing tool featuring options such as landing page creation, webinars, and sales funnels.Predictive Sending: Machine learning feature to optimize the send times of emails based on user behavior patterns.

Pricing Overview

Constant Contact

View Pricing Plans  

  1. Email ($20) - Ideal for solopreneurs and small businesses.
  2. Email Plus ($45) - Suitable for businesses looking to engage with their audience.

Email

$20 / Monthly

Basic plan for small businesses to get started with email marketing.

  • Email Marketing

  • Automation

  • E-commerce Marketing

  • Apps & Integrations

Email Plus

$45 / Monthly

Advanced plan with additional features for interactive marketing.

  • All Email Plan features +

  • Surveys

  • Polls

  • Event Marketing

GetResponse

View Pricing Plans  

  1. Basic ($15) - For those looking to start their email marketing journey.
  2. Plus ($49) - Suited for businesses looking to expand their email marketing efforts.
  3. Professional ($99) - For advanced users and businesses requiring sophisticated marketing tools.

Basic

$15 / Monthly

Ideal for beginners and small businesses.

  • Email Marketing

  • Autoresponders

  • Unlimited Landing Pages

  • Automation Templates

  • Sales Funnels

Plus

$49 / Monthly

Best for growing businesses that want more customization.

  • Everything in Basic

  • Automation Builder

  • Webinar Funnels

  • Web Push Notifications

  • Contact Scoring & Tagging

Professional

$99 / Monthly

Great for advanced marketers and businesses with high volume needs.

  • Everything in Plus

  • Webinars with Webinar 100 attendees

  • Sales Funnel Automation

  • Work together on one account

  • On-demand Webinars

ActiveCampaign

View Pricing Plans  

  1. Lite ($9) - Ideal for startups and small businesses
  2. Plus ($49) - Suitable for businesses looking for more automation
  3. Professional ($129) - Designed for businesses scaling their operations

Lite

$9 / Monthly

Basic plan for small businesses

  • Email Marketing

  • Marketing Automation

  • Send Newsletters

Plus

$49 / Monthly

Advanced plan for growing businesses

  • CRM with Sales Automation

  • Contact and Lead Scoring

  • Deep Data Integrations

Professional

$129 / Monthly

Complete plan for established businesses

  • Predictive Sending

  • Win Probability

  • Machine Learning

Indepth Overview

Constant ContactGetResponseActiveCampaign
Email Marketing
Drag-and-drop email editor ★4.5 - Easy to use and customize drag-and-drop email editor ★4.7 - Intuitive and customizable email editor★4.6 - Intuitive drag-and-drop email editor
A/B testing ★4.3 - Allows running A/B tests to optimize email campaigns ★4.4 - Run split tests to optimize email engagement★4.5 - Conduct A/B tests for email optimization
List segmentation ★4.7 - Advanced list segmentation options for targeted marketing ★4.6 - Advanced segmentation options for targeted marketing★4.8 - Advanced segmentation options for precise targeting
Autoresponder ★4.6 - Create automated email sequences based on user actions ★4.8 - Create automated email workflows based on user behavior★4.7 - Create automated email sequences based on triggers
Social media integration ★4.4 - Integration with social media platforms for easy sharing ★4.2 - Connect with social media platforms for wider reach★4.3 - Integrate with social media platforms for broader reach
Email tracking and analytics ★4.8 - Detailed reporting and analysis of email campaign performance ★4.7 - Robust reporting and analytics for email campaigns★4.9 - Comprehensive analytics for monitoring email campaign performance
Responsive design ★4.5 - Email templates that are mobile-friendly and adapt to different devices ★4.5 - Mobile-responsive email templates for better user experience★4.6 - Mobile-responsive email templates for optimal viewing on different devices
Marketing Automation
Marketing automation ★4.5 - Powerful automation workflows for targeted campaigns★4.8 - Advanced automation capabilities for personalized campaigns
Lead scoring ★4.2 - Assign scores to leads based on behavior ★4.3 - Assign scores to leads to prioritize follow-ups★4.7 - Assign scores to leads for effective lead management
CRM integration ★4.4 - Integrate with popular CRM platforms ★4.7 - Seamless integration with leading CRM systems★4.9 - Deep integration with popular CRM platforms
Web tracking ★4.3 - Track website visitors and their actions ★4.6 - Track and analyze website visitor behavior★4.6 - Track user behavior across websites
Dynamic content ★4.4 - Personalize content based on user attributes★4.7 - Personalize content based on customer attributes
Integration & Extensibility
E-commerce integrations ★4.2 - Integration with popular e-commerce platforms ★4.4 - Integration with leading e-commerce platforms★4.7 - Deep integration with popular e-commerce platforms
API access ★4.3 - Access to API for custom integrations ★4.6 - Full access to API for custom integrations★4.8 - Extensive API capabilities for custom integrations
Third-party integrations ★4.6 - Wide range of third-party integrations ★4.7 - Extensive list of third-party integrations★4.9 - Vast range of third-party integrations
WordPress integration ★4.4 - Seamless integration with WordPress websites ★4.5 - Smooth integration with WordPress websites★4.6 - Seamless integration with WordPress websites
App marketplace ★4.5 - Access to various apps and add-ons for extended functionality ★4.3 - Marketplace for plugins and extensions to enhance functionality

Comparision Reviews

Alice Johnson

Springfield, USA

Constant Contact offers an intuitive interface that is easy to navigate, making it suitable for beginners. GetResponse, however, excels in automation features which can save time for seasoned marketers. Cost-wise, GetResponse provides more value for money due to its comprehensive features. Constant Contact has better customer support.

Constant Contact 4.3

GetResponse 4.5

Raj Patel

Mumbai, India

GetResponse outshines in email automation and analytics but can be overwhelming for new users. Constant Contact is less feature-rich but shines in its simplicity and user-friendly support. For businesses focusing on straightforward email campaigns, Constant Contact may be the better choice.

Constant Contact 4.0

GetResponse 4.2

Emma Thompson

Sydney, Australia

Both platforms are user-friendly, but Constant Contact's drag-and-drop email builder is slightly more intuitive. However, GetResponse offers superior list management and segmentation tools. For advanced email marketers, GetResponse's automation workflows can provide a significant advantage.

Constant Contact 4.2

GetResponse 4.4

Liam Garcia

Toronto, Canada

For small to medium businesses, Constant Contact provides a straightforward solution at a reasonable price. GetResponse is more feature-packed, ideal for large enterprises with diverse marketing needs. The customer service of Constant Contact is more reliable and responsive.

Constant Contact 4.1

GetResponse 4.3

Sophia Kim

Seoul, South Korea

GetResponse's advanced campaign automation and responsive email designs make it a strong contender for tech-savvy users. Constant Contact is more accessible for beginners and has an excellent reputation for uptime and reliability. Ultimately, the choice depends on the user's familiarity with marketing automation.

Constant Contact 4.3

GetResponse 4.6

Comments

Sam J.
Has anyone here compared Constant Contact, GetResponse, and ActiveCampaign? I’ve been trying to pick the best one for my small business.
TechDude92
I've used Constant Contact in the past. Really straightforward but a bit outdated if you ask me.
Nina P.
Yeah, same. Constant Contact is easy but feels old-school. GetResponse has some cool automation features though!
Matt T.
So true! The automation in GetResponse is awesome. But what about integrations? That’s a biggie for me.
Sam J.
What integrations are you looking for, Matt?
TechDude92
I guess integrations with eCommerce platforms like Shopify or WooCommerce?
Alice B.
From what I know, ActiveCampaign is solid for integrations. They kinda nailed it on that front.
Nina P.
Alice is right. Plus, ActiveCampaign's CRM options are way better.
Matt T.
Haha, funny how we're all leaning towards ActiveCampaign now. What about pricing though?
Nina P.
ActiveCampaign is pricier for sure, but for the features you get, it's worth it!
Alice B.
Agreed. It's all about what you need. If extensive CRM is a must, ActiveCampaign wins. For simpler stuff, GetResponse could do the job.
Sam J.
This helped a lot, thanks guys! I think I'm gonna take a closer look at ActiveCampaign now.
TechDude92
Good choice, Sam! Keep us posted on what you find. Happy testing!

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