OneBrowsing > Compare > Email Marketing > ConvertKit vs MailerLite: Which Is Best Email Marketing Tool?

ConvertKit vs MailerLite: Which Is Best Email Marketing Tool?

Updated on 26 Mar 2025

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 4.6

(Reviews: 1.3K)

Est. users: 50K

Price Ranges: $29 - $59

 4.5

(Reviews: 4.3K)

Est. users: 1.3M

Price Ranges: $0 - $10

ConvertKit vs MailerLite

ConvertKit is designed with a focus on helping creators like bloggers and YouTubers build and nurture their audience through advanced automation and segmentation features. MailerLite, on the other hand, offers a more straightforward, user-friendly email marketing solution with a strong emphasis on simplicity and affordability, making it ideal for small businesses and beginners. Both platforms offer robust email marketing capabilities, but ConvertKit shines with its advanced automation, while MailerLite excels in ease of use and cost-effectiveness.

ConvertKit

  1. Tailored for creators and bloggers
  2. Easy-to-use automation features
  3. Visual automation builder
  4. Offers landing pages and forms
  5. Focus on content monetization
  6. Limited design customization
  7. Higher pricing tiers

MailerLite

  1. Affordable for small businesses
  2. Drag-and-drop email editor
  3. Wide variety of email templates
  4. Built-in landing page builder
  5. Advanced email automation
  6. Solid customer support
  7. Generous free tier

Key Differences

  1. Ease of Use

    ConvertKit is designed with simplicity in mind, making it easy for beginners to navigate. MailerLite also offers an intuitive interface but may require a bit more time to grasp for first-time users.

    Winner: ConvertKit

  2. Automation Capabilities

    Both platforms offer robust automation features. However, ConvertKit is known for its powerful and flexible automation workflows, while MailerLite provides strong but slightly less advanced options.

    Winner: ConvertKit

  3. Pricing

    MailerLite generally offers more affordable pricing plans compared to ConvertKit, making it a cost-effective solution for small businesses and startups.

    Winner: MailerLite

  4. Email Template Designs

    MailerLite provides a wider range of pre-designed email templates that cater to various design needs. ConvertKit focuses more on simplicity and often requires more manual formatting.

    Winner: MailerLite

  5. Customer Support

    ConvertKit is praised for its responsive and helpful customer support. MailerLite also offers good support but may take slightly longer to respond.

    Winner: ConvertKit

  6. Integrations

    Both platforms offer numerous integrations with other tools and services. However, ConvertKit has a slight edge with deeper integrations specifically tailored for content creators.

    Winner: ConvertKit

  7. Reporting and Analytics

    MailerLite offers comprehensive reporting and analytics tools that are easy to use and helpful for tracking performance. ConvertKit provides good analytics but may not be as detailed as MailerLite.

    Winner: MailerLite

Distinct Features

ConvertKitMailerLite
Visual Automation BuilderWebsite Builder
Commerce Integration for direct product salesBuilt-in Photo Editor
Subscriber Tagging and Segmentation SystemAdvanced A/B Split Testing
Advanced Email SequencesSurvey and Quiz Tools
Exclusive Incentive DeliveryDedicated Customer Success Manager (for premium plans)
Customizable Landing Page TemplatesDrag-and-drop Website Editor
RSS Feeds for Podcast Email DeliveryEmbed Form Availability
Advanced Trigger-based Email WorkflowsUnlimited Web Traffic on Websites and Blogs

Pricing Overview

ConvertKit

View Pricing Plans  

  1. Creator ($29) - Ideal for bloggers and solopreneurs.
  2. Creator Pro ($59) - Ideal for creators looking to scale up and optimize their campaigns.

Creator

$29 / Monthly

For individual creators just getting started with email marketing.

  • Unlimited landing pages & forms

  • Customizable domain setup

  • Subscriber tagging

  • Email send limit: 1,000 subscribers

Creator Pro

$59 / Monthly

For creators ready to take their email marketing to the next level.

  • Everything in Creator plan

  • Advanced reporting

  • Facebook custom audiences

  • Subscriber scoring

MailerLite

View Pricing Plans  

  1. Free Plan ($0) - Recommended for individuals or small businesses starting with email marketing.
  2. Premium Plan ($10) - Ideal for small to medium-sized businesses looking to scale their email campaigns.

Free Plan

$0 / Monthly

Entry-level plan suitable for small businesses and beginners.

  • Up to 1,000 subscribers

  • 12,000 emails per month

  • Drag & Drop Editor

Premium Plan

$10 / Monthly

Suitable for growing businesses with larger subscriber lists.

  • Up to 10,000 subscribers

  • Unlimited emails per month

  • Newsletter templates

Indepth Overview

ConvertKitMailerLite
Email Marketing Automation
Visual Automation Builder ★4.5 - Intuitive drag-and-drop interface for building automated email sequences ★4.6 - Easy-to-use interface for creating automated email workflows
Advanced tagging and segmentation ★4.7 - Powerful tools for organizing and targeting your audience ★4.5 - Segment your audience based on behavior and attributes
Customizable subscription forms ★4.7 - Create beautiful, branded forms to capture leads
Responsive email templates ★4.6 - Professionally designed templates that work on all devices ★4.6 - Mobile-friendly templates in various styles
Email Campaigns
Broadcasts and Sequences ★4.7 - Send one-time emails or drip campaigns ★4.6 - Schedule and automate email campaigns
A/B Testing ★4.7 - Test different subject lines and content variations
RSS-to-email ★4.6 - Automatically send blog updates to your subscribers ★4.5 - Automate blog updates to your subscribers
Personalization ★4.5 - Include personalized tags in your emails ★4.6 - Use custom fields to personalize your emails
Deliverability and Funnels
Email deliverability ★4.6 - High deliverability rates ★4.7 - Excellent inbox placement rates
Landing pages and Sales funnels ★4.5 - Built-in landing page and funnel editor ★4.6 - Drag-and-drop landing page builder
Conversion tracking ★4.5 - Track conversions and ROI
E-commerce integration ★4.6 - Connect with popular e-commerce platforms
Integrations and APIs
Third-party integrations ★4.5 - Limited but growing list of integrations ★4.6 - Wide range of built-in and third-party integrations
Developer-friendly APIs ★4.5 - Robust developer tools and documentation
Zapier integration ★4.6 - Connect with hundreds of apps via Zapier
Webhooks ★4.7 - Webhooks for real-time notifications
Analytics and Reporting
Email open and click tracking ★4.7 - Detailed insights into subscriber engagement ★4.6 - Track engagement with your email campaigns
Goal tracking ★4.7 - Measure conversions and revenue
A/B Testing ★4.6 - Optimize your campaigns with split testing
Subscriber growth tracking ★4.5 - Monitor your subscriber growth over time ★4.5 - Visualize your subscriber growth

Comparision Reviews

Alice Johnson

Boston, MA

ConvertKit excels in automation and customization features, making it a powerful tool for content creators. However, MailerLite offers a more user-friendly interface and competitive pricing for small businesses. While ConvertKit provides better tagging features, MailerLite's drag-and-drop editor is far superior in terms of usability.

ConvertKit 4.5

MailerLite 4.2

Brian Matthews

Austin, TX

MailerLite stands out with its excellent customer support and ease of use, which can be particularly appealing to users who are new to email marketing. On the other hand, ConvertKit offers more advanced automation capabilities that benefit seasoned marketers. The pricing model for MailerLite is also more budget-friendly.

ConvertKit 4

MailerLite 4.3

Charlotte Lee

San Francisco, CA

ConvertKit’s automation is a game-changer for those who need to segment and target their audience. MailerLite, while not as robust in automation, makes up for it with its intuitive interface and robust feature set that is perfect for smaller teams. Both have strong points, but it ultimately depends on your specific needs.

ConvertKit 4.3

MailerLite 4.1

Daniel Carter

Miami, FL

MailerLite impresses with its excellent value for money and customer support. However, ConvertKit's focus on content creators with features like customizable signup forms and automation rules sets it apart for more advanced users. For those just starting, MailerLite might be the better choice due to its simplicity and lower cost.

ConvertKit 4.4

MailerLite 4.2

Ella Martinez

Seattle, WA

The ease of use of MailerLite, combined with its powerful editing tools, makes it a strong contender in the email marketing space. ConvertKit, although slightly more complex, offers superior automation and tagging features. The choice between the two should be guided by whether you prioritize ease of use or advanced capabilities.

ConvertKit 4.3

MailerLite 4.4

Comments

John Doe
Hey guys, has anyone tried ConvertKit or MailerLite? Trying to choose between them 😅
Mike89
Oh man, both have their perks. ConvertKit is pretty solid but it's kinda pricey 🤑
Sarah92
I actually found MailerLite more user-friendly. Plus, the pricing is way more reasonable!
Emily_Wilson
Sarah92, exactly! And MailerLite's customer service is top-notch. Always get fast responses!
TechGuru
You guys are missing out if you haven't explored ConvertKit's automation features. They are super slick!
Mike89
TechGuru true, but you really need to pay a premium for those advanced features. Is it worth it though?
John Doe
Price aside for a sec, what about integration with other tools? Anyone have issues with either? 🤔
TechGuru
John Doe, ConvertKit integrates smoothly with most marketing tools I use. No hiccups so far.
Emily_Wilson
Same for MailerLite! Works well with platforms like Shopify and WordPress.
Sarah92
One more thing, does ConvertKit have a free plan? MailerLite offers one up to 1,000 subscribers which is great for beginners.
Mike89
I think ConvertKit removed its free tier. They have a 14-day trial though. Not super helpful if you're just getting started.
John Doe
Thanks everyone! I think I'll start with MailerLite since I'm just beginning. If I need more advanced features, I might switch to ConvertKit later.
TechGuru
Sounds like a solid plan! Good luck with that 🚀

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