OneBrowsing > Compare > Email Marketing > Moosend vs ConvertKit: 30 Key Differences & Winners

Moosend vs ConvertKit: 30 Key Differences & Winners

Updated on 29 Mar 2025

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 4.7

(Reviews: 500)

Est. users: 30K

Price Ranges: $10 - $30 - $Custom

 4.6

(Reviews: 1.3K)

Est. users: 50K

Price Ranges: $29 - $59

Moosend vs ConvertKit

Moosend is primarily focused on affordable email marketing automation with powerful segmentation and analytics, making it suitable for small to medium-sized businesses. In contrast, ConvertKit is designed specifically for creators and bloggers, emphasizing simplicity and features like landing pages and subscriber management tailored for content creators.

Moosend

  1. User-friendly drag-and-drop editor
  2. Affordable pricing plans available
  3. Advanced automation features
  4. Real-time analytics and reporting
  5. Subscription form customization options
  6. Team collaboration tools
  7. API for integration with other tools

ConvertKit

  1. Designed for content creators
  2. Powerful landing page builder
  3. Visual automation workflows
  4. Tagging system for subscribers
  5. Focus on email sequences
  6. Integrations with various platforms
  7. Simple pricing structure

Key Differences

  1. Ease of Use

    Moosend offers a more intuitive user interface and simpler navigation, which can be less daunting for beginners. Conversely, ConvertKit's interface is also user-friendly but may feel more complex due to its extensive features.

    Winner: Moosend

  2. Pricing

    Moosend has a more affordable pricing structure, especially for beginners and small businesses. ConvertKit, on the other hand, can get pricey as your subscriber list grows, which may be a consideration for budget-conscious users.

    Winner: Moosend

  3. Automation Features

    ConvertKit excels in providing advanced automation capabilities, allowing users to create more complex workflows and sequences. Moosend has decent automation features but lacks the depth of ConvertKit's capabilities.

    Winner: ConvertKit

  4. Customer Support

    Moosend offers robust customer support through various channels, including chat and email, while ConvertKit's support is primarily focused on email, which may lead to longer response times.

    Winner: Moosend

  5. Growth Tools

    ConvertKit provides more growth-oriented tools and integrations, like landing pages and forms specifically designed for creators, which can be beneficial for building larger audiences. Moosend offers basic forms and templates but lacks the extensive tools available with ConvertKit.

    Winner: ConvertKit

  6. Email Templates

    Moosend offers a broader range of customizable email templates, which allows users to create visually appealing emails with ease. ConvertKit has fewer templates, focusing more on simplicity and text-based emails.

    Winner: Moosend

Distinct Features

MoosendConvertKit
Landing page builderVisual automation builder
Customizable email templates with drag-and-drop editorTag-based subscriber organization and segmentation
Automated abandoned cart recovery emailsBuilt-in selling features for digital products and subscriptions
Subscriber segmentation based on behaviorAdvanced landing page options specifically for creators
Heatmap analyticsPost-purchase email sequences for digital downloads
Website and email tracking for conversionsCustom forms designed for easy integration with existing websites
Product recommendations based on user behaviorFlexible content upgrades for converting site visitors to subscribers
Integration with a wider range of eCommerce platforms

Pricing Overview

Moosend

View Pricing Plans  

  1. Basic Plan ($10) - Best for startups and small businesses
  2. Pro Plan ($30) - Recommended for medium-sized businesses
  3. Enterprise Plan ($Custom) - Customized for large-scale companies

Basic Plan

$10 / Per Month

Ideal for small teams

  • Unlimited Sending

  • Advanced Segmentation

  • Reporting & Analytics

Pro Plan

$30 / Per Month

For growing businesses

  • Automation Workflows

  • Landing Pages

  • Phone Support

Enterprise Plan

$Custom / Custom

Tailored solutions for large enterprises

ConvertKit

View Pricing Plans  

  1. Creator ($29) - Ideal for bloggers and solopreneurs.
  2. Creator Pro ($59) - Ideal for creators looking to scale up and optimize their campaigns.

Creator

$29 / Monthly

For individual creators just getting started with email marketing.

  • Unlimited landing pages & forms

  • Customizable domain setup

  • Subscriber tagging

  • Email send limit: 1,000 subscribers

Creator Pro

$59 / Monthly

For creators ready to take their email marketing to the next level.

  • Everything in Creator plan

  • Advanced reporting

  • Facebook custom audiences

  • Subscriber scoring

Indepth Overview

MoosendConvertKit
Email Marketing
Automation ★4.5 - Offers user-friendly automation features with visual workflow. ★4.7 - Advanced automation features tailored for creators.
Segmentation ★4.2 - Advanced segmentation options allow targeted campaigns. ★4.5 - Powerful tagging and segmentation to optimize targeting.
Analytics ★4.4 - Comprehensive analytics dashboards for tracking performance. ★4.3 - Solid analytics for effective performance tracking.
Templates ★4.0 - Wide range of customizable templates available. ★4.8 - Beautifully designed templates crafted for conversions.
A/B Testing ★4.3 - Efficient A/B testing capabilities for emails. ★4.4 - A/B testing for optimizing email outreach.
Integrations ★4.1 - Integrates with numerous third-party applications. ★4.6 - Extensive integrations with various platforms.
Pricing ★4.7 - Competitive pricing suitable for various budgets. ★4.1 - Pricing based on subscriber count, can get pricey.
Support ★4.2 - Provides excellent customer support through various channels. ★4.5 - Strong community support and extensive resources.
Landing Pages ★3.8 - Basic landing page builder included. ★4.2 - Robust landing page builder integrated.
User Interface ★4.6 - Intuitive UI that enhances usability. ★4.5 - Simplistic and user-friendly interface.
List Management
Subscriber Management ★4.2 - Easy management of subscriber lists. ★4.5 - Focused on creator-centric audience management.
Import Tools ★4.0 - Simple import tools from other services. ★4.2 - Streamlined import process for ease of use.
Unsubscribe Options ★4.1 - Accessible unsubscribe features for clarity. ★4.4 - Clear options enhancing transparency.
List Segmentation ★4.3 - Effective list segmentation for targeting. ★4.7 - Advanced segmentation through tagging.
Custom Fields ★4.0 - Supports custom fields for subscriber profiles. ★4.6 - Enhanced support for custom fields.
Delivery & Performance
Email Deliverability ★4.3 - Strong deliverability rates on average. ★4.6 - High deliverability achieved through best practices.
Bounce Rates ★4.1 - Low bounce rates due to effective verification. ★4.5 - Very low bounce rates due to system checks.
Spam Reporting ★4.0 - Controlled spam reporting mechanisms. ★4.3 - Built-in spam reporting checks.
Reputation Monitoring ★4.2 - Tools for monitoring sender reputation. ★4.4 - Good tools for managing sender reputation.
Unusual Features
AI Personalization ★4.4 - Uses AI for personalizing email content.
Dynamic Content ★4.2 - Ability to dynamically change content in emails.
Visual Automations ★4.8 - Visually map automation funnels for intuitive setups.
Sequences ★4.6 - Unique email sequences designed for creators.

Comparision Reviews

Ava Thompson

Austin, TX

Moosend offers a more user-friendly interface compared to ConvertKit, making it easier for beginners to navigate. However, ConvertKit provides superior automation features that can be a game changer for advanced users managing large email campaigns. Overall, Moosend is great for usability, while ConvertKit excels in automation.

Moosend 4.2

ConvertKit 3.9

Lucas Hart

New York, NY

While both Moosend and ConvertKit offer similar pricing structures, I found Moosend to provide more value for the money with its extensive feature set. ConvertKit is targeted more toward creators, which may justify its cost, but for those looking for robust email marketing tools, Moosend has the edge.

Moosend 4.3

ConvertKit 3.7

Sophia Kim

Los Angeles, CA

In terms of customer support, I have had better experiences with ConvertKit. Their response time is quicker and they offer more personalized assistance. Moosend, while adequate, could improve its support offerings to match ConvertKit's high standards.

Moosend 3.8

ConvertKit 4.5

Ethan Brooks

Chicago, IL

Moosend's analytics are quite detailed and user-friendly, enabling me to make informed decisions quickly. ConvertKit, while effective, could enhance its reporting features for a clearer overview of campaign performance. For marketers focused on data, Moosend stands out as the better option.

Moosend 4.4

ConvertKit 3.8

Mia Johnson

Seattle, WA

ConvertKit shines in its integration capabilities with third-party apps, making it easier for users to connect their workflows. On the other hand, Moosend is simpler to set up and use out of the box, which is a definite plus for those new to email marketing. Depending on your needs, either tool has distinct advantages.

Moosend 4

ConvertKit 4.2

Comments

Alice Bellona
Hey everyone! I've been diving into Moosend vs ConvertKit recently. What do you all think about their pricing models?
techguru99
Lol, good question! Moosend is super cheap, but what about its functionalities? ConvertKit is a bit pricier but has more features, right?
Michael Trent
I’d say it depends on what you're looking for. If you need advanced automation, ConvertKit is the king. Moosend is a nice budget option, but lacks some punch.
CodeNinja86
True that, Micheal! But for someone just starting, Moosend's ease of use is a major plus. I think newbies might get overwhelmed with ConvertKit.
Tina Moonlit
Glad we're all on the same page! But hey, in terms of customer support, anyone had experiences with either? Like who would respond faster?
techguru99
Customer support for Moosend wasn't bad when I tried it. They were quick to fix my issues. But I've heard ConvertKit has a knowledgeable team as well. Pros and cons!
Michael Trent
Same, Alice! I just wish Moosend offered more tutorials. Sometimes it just takes forever to find what you need there.
CodeNinja86
But honestly, if you're running a larger campaign, ConvertKit's analytics can really crush it! That's worth the extra bucks for some of us.

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