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Benchmark Email vs Moosend – Key Features & Pros/Cons

Updated on 29 Mar 2025

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 4.3

(Reviews: 1.3K)

Est. users: 200K

Price Ranges: $13.99 - $73.99 - $400+ (Customized)

 4.7

(Reviews: 500)

Est. users: 30K

Price Ranges: $10 - $30 - $Custom

Benchmark Email vs Moosend

Benchmark Email and Moosend are both email marketing platforms, but Benchmark Email offers more advanced automation features and a drag-and-drop editor, while Moosend is known for its user-friendly interface and competitive pricing. Additionally, Moosend provides robust tools for A/B testing and analytics, whereas Benchmark Email offers strong customer support and integration options.

Benchmark Email

  1. User-friendly drag-and-drop editor
  2. Offers a free plan option
  3. Advanced email automation features
  4. Limited reporting and analytics tools
  5. Wide range of email templates
  6. Integrates with popular apps and services
  7. Dynamic content personalization

Moosend

  1. Comprehensive automation workflows
  2. Charges based on subscribers stored
  3. Advanced list segmentation capabilities
  4. Detailed reporting and analytics
  5. Offers pay-as-you-go pricing model
  6. Includes free landing page builder
  7. Sub-account management for agencies
  8. Fast and responsive customer support

Key Differences

  1. Ease of Use

    Moosend provides a more intuitive user interface with drag-and-drop email builders, making it easier for beginners to create campaigns quickly.

    Winner: Moosend

  2. Automation Features

    Benchmark Email offers robust automation features that allow for more detailed workflow setups and custom triggers.

    Winner: Benchmark Email

  3. Pricing Value

    Moosend offers a more competitive pricing structure with similar features, especially for smaller businesses or those just starting.

    Winner: Moosend

  4. Email Templates

    Benchmark Email provides a more extensive library of ready-to-use email templates that are both professional and diverse.

    Winner: Benchmark Email

  5. Customer Support

    Both platforms offer reliable customer support, but Moosend is known for more personalized service and faster response times.

    Winner: Moosend

  6. Analytics and Reporting

    Benchmark Email excels with detailed analytics and reporting capabilities, providing deeper insights into campaign performance.

    Winner: Benchmark Email

Distinct Features

Benchmark EmailMoosend
Polls and SurveysAdvanced Segmentation
RSS Email CampaignsLanding Page Templates
A/B Testing with Multi-Variate TestingSubscription Forms
Landing Page BuilderWeather-based Recommendations
Automated List HygieneE-commerce AI Recommendations

Pricing Overview

Benchmark Email

View Pricing Plans  

  1. Basic Plan ($13.99) - Ideal for startups and small businesses
  2. Pro Plan ($73.99) - Recommended for mid-sized companies
  3. Enterprise Plan ($400+ (Customized)) - Designed for large corporations with specific requirements

Basic Plan

$13.99 / Per Month

Entry-level plan for small businesses

  • 500 contacts

  • Responsive emails

  • Signup forms

  • Email automation

Pro Plan

$73.99 / Per Month

Advanced plan for growing businesses

  • 5,000 contacts

  • A/B testing

  • Engagement automation

  • Behavioral automation

Enterprise Plan

$400+ (Customized) / Contact for details

Tailored plan for large enterprises with custom needs

Moosend

View Pricing Plans  

  1. Basic Plan ($10) - Best for startups and small businesses
  2. Pro Plan ($30) - Recommended for medium-sized businesses
  3. Enterprise Plan ($Custom) - Customized for large-scale companies

Basic Plan

$10 / Per Month

Ideal for small teams

  • Unlimited Sending

  • Advanced Segmentation

  • Reporting & Analytics

Pro Plan

$30 / Per Month

For growing businesses

  • Automation Workflows

  • Landing Pages

  • Phone Support

Enterprise Plan

$Custom / Custom

Tailored solutions for large enterprises

Indepth Overview

Benchmark EmailMoosend
Email Marketing
Email Automation ★4.5 - Provides automated workflows based on user engagement. ★4.8 - Advanced automation features with personalized actions.
Segmentation ★4.2 - Allows targeting based on subscriber behavior. ★4.5 - Includes dynamic segmentation for targeting.
Integrations ★4.0 - Supports integration with various third-party applications. ★4.6 - Wide range of app integrations available.
Reporting ★4.4 - Detailed analytics on email performance. ★4.5 - Comprehensive reporting features for A/B tests.
Templates ★4.6 - Offers customizable email templates for various purposes. ★4.8 - Extensive library of customizable templates.
A/B Testing ★4.3 - Enables testing of different email designs. ★4.6 - Robust A/B testing tools available.
Spam Testing ★3.9 - Checks emails against spam filters. ★4.2 - Effective spam analysis features.
User Interface ★4.1 - Intuitive UI for ease of use. ★4.5 - Clean and modern UI design.
Deliverability Rate ★4.7 - High deliverability rates reported by users. ★4.6 - High deliverability reported among users.
List Management ★4.3 - Efficient tools for managing email lists. ★4.6 - Strong tools for managing email subscriber lists.
Mobile Optimization ★4.7 - Great mobile-responsive design options.
Customer Support ★4.5 - Responsive support via email and chat. ★4.3 - Support provided through chat and email.
Pricing ★4.1 - Competitive pricing for various plans. ★4.9 - Highly competitive pricing with a free tier.
GDPR Compliance ★4.5 - Adheres to European data protection regulations. ★4.7 - Complies with GDPR regulations.
User Reviews ★4.2 - Generally positive user feedback. ★4.5 - User satisfaction rates are high.
Custom Fields ★4.4 - Supports custom fields for user data.
Language Support ★4.0 - Supports multiple languages. ★4.3 - Has multilingual support.
Automation Triggers ★4.4 - Event-based triggers for automation. ★4.7 - Supports advanced trigger-based marketing.
Custom Branding ★4.2 - Options for white-labeling for agencies. ★4.5 - Agency options for branding and white-labeling.
Response Rates ★4.3 - Generally good open and response rates. ★4.5 - Good user engagement metrics noted.
Pricing Structure
Free Plan ★4.0 - Limited features available on the free plan. ★4.8 - Generous free plan with essential features.
Paid Plans ★4.2 - Flexible plans based on contacts and features. ★4.9 - Simple straightforward pricing model.
Additional Costs ★4.1 - Costs may apply for extra features.
Discounts ★4.0 - Offers discounts for yearly subscriptions. ★4.5 - Discounts available for annual billing.

Comparision Reviews

Alex Garcia

Austin, Texas

Benchmark Email offers a robust user interface and powerful integrations, making it ideal for small to medium businesses. Moosend, on the other hand, shines when it comes to affordability and simple email automation, suitable for startups and freelancers. Benchmark's analytics are more comprehensive, but Moosend's customer service is exceptionally quick.

Benchmark Email 4.3

Moosend 3.9

Taylor Kim

San Francisco, California

Moosend provides an excellent value for money, particularly for those needing basic email marketing features. Benchmark Email, however, offers more advanced split testing and design options that are beneficial for seasoned marketers. Both platforms have friendly support, though Benchmark takes the lead in feature depth.

Benchmark Email 4

Moosend 4.2

Jordan Lee

Seattle, Washington

Benchmark Email has an intuitive drag-and-drop editor that's great for beginners and detailed enough for professionals. Moosend's simplicity in creating automated workflows is unmatched, though it lacks some advanced customization features. Benchmark is better suited for businesses needing sophisticated campaign features.

Benchmark Email 4.5

Moosend 4

Avery Johnson

Chicago, Illinois

Moosend is phenomenal for those on a tight budget, offering essential email marketing tools without breaking the bank. Benchmark Email, however, has a slight edge with its range of templates and reporting capabilities. For users focused on deep analytical insights, Benchmark is the preferred choice.

Benchmark Email 4.2

Moosend 4.1

Morgan Blake

New York, New York

While Moosend offers a straightforward setup that is quick and easy, Benchmark Email provides more advanced features that can be overwhelming for novices but rewarding for experienced users. Their email deliverability is neck and neck, but Benchmark's additional marketing tools give it a slight advantage.

Benchmark Email 4.1

Moosend 4

Comments

Sophia Kennedy
Hey folks, I'm comparing Benchmark Email and Moosend for our next campaign. Thoughts?
TechGuy77
Yo, I heard cool stuff about Moosend's automation features. They say it's like having an extra team member without the snack breaks 😄.
Emily Rose
I used Benchmark Email before. Super easy to use, but not sure if it has all the bells and whistles like Moosend.
Liam Turner
Hey Sophia, what's the budget? Moosend can get pricey when your list grows.
Maverick13
Yeah, but Benchmark’s free plan has way more limits. You kinda get what you pay for, right?
Sophia Kennedy
We’re tight on budget but need good analytics. Which one do you think offers better insights?
Emily Rose
Benchmark has decent reporting tools, Emily here. But Moosend is slick with analytics if you can stretch the budget a bit!
TechGuy77
Lol, let’s not forget Moosend’s templates. They look soooo professional, might as well hire a designer.
Maverick13
Are you talking about performance? Some reviews said that Moosend emails end up in spam more often. Could be costly mistake.
Liam Turner
Both seem to have their pros and cons. Depends on what you prioritize - features or price!

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