Moosend vs Mailchimp vs HubSpot – 30 Pros & Cons
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(Reviews: 500)
Est. users: 30K
Price Ranges: $10 - $30 - $Custom
(Reviews: 4.5K)
Est. users: 13M
Price Ranges: $9.99 - $14.99
(Reviews: 8.5K)
Est. users: 135K
Price Ranges: $50 - $500 - $1200
Moosend vs Mailchimp vs HubSpot
Moosend offers cost-effective email marketing solutions with strong automation capabilities, Mailchimp provides a user-friendly interface with extensive template options and integrations, and HubSpot delivers a comprehensive CRM and marketing platform with advanced analytics and broad tool integration, though typically at a higher cost.
Moosend
- Affordable with simple pricing plans
- Provides basic automation features
- Less advanced compared to others
- Limited integration options
- User-friendly interface
- Focuses on small to medium businesses
Mailchimp
- Offers a free plan
- Extensive email templates available
- Advanced segmentation capabilities
- Wide range of integrations
- Good for growing businesses
- Includes marketing CRM functionalities
- Strong analytics and reporting features
Key Differences
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Ease of Use
Moosend offers a very straightforward drag-and-drop interface making it easy for beginners. Mailchimp is also user-friendly with intuitive design, but its numerous features can overwhelm new users. HubSpot provides robust tools but requires a learning curve due to its comprehensive nature.
Winner: Moosend
-
Pricing
Mailchimp offers a generous free tier, making it suitable for small businesses, but can become costly with larger lists. Moosend provides competitive pricing with more affordable plans. HubSpot is generally more expensive due to its all-in-one platform offering CRM features.
Winner: Moosend
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Features
HubSpot offers the most comprehensive set of features, including CRM capabilities, customer tracking, and in-depth analytics. Mailchimp offers robust email marketing features but less so than HubSpot. Moosend provides essential marketing tools but lacks the depth of HubSpot.
Winner: HubSpot
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Integrations
Mailchimp integrates with a wide array of third-party services, making it versatile for different needs. HubSpot also offers strong integration capabilities with various business tools. Moosend provides essential integrations but fewer than Mailchimp or HubSpot.
Winner: Mailchimp
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Customer Support
HubSpot is known for excellent customer support with a variety of resources and responsive help. Mailchimp offers limited support on the free tier but robust for paid users. Moosend provides decent support with live chat and ticketing but may not be as comprehensive as HubSpot.
Winner: HubSpot
Distinct Features
| Moosend | Mailchimp | HubSpot |
|---|---|---|
| Pay-as-you-go pricing model with no monthly subscription option | Integrated AI-powered Creative Assistant for dynamic content creation | Comprehensive CRM with full integration across marketing, sales, and service tools |
| Free plan includes unlimited emails up to 1,000 subscribers | Built-in social media management tools for Facebook and Instagram ads | Free CRM offering with extensive features including contact management and live chat |
| Advanced automated workflow editor with templates specific to the platform | Postcard mailing service for physical marketing integration | HubSpot Academy for in-depth training and certifications |
| Unique email segmentation based on behavioral and transactional data | Expanded audience dashboard for deep customer insights and predictions | Powerful pipeline management and sales automation tools |
Pricing Overview
Moosend
- Basic Plan ($10) - Best for startups and small businesses
- Pro Plan ($30) - Recommended for medium-sized businesses
- Enterprise Plan ($Custom) - Customized for large-scale companies
Mailchimp
- Free Plan () - For individuals or small businesses looking to start with email marketing.
- Essential Plan ($9.99) - For businesses that need more customization and support.
- Standard Plan ($14.99) - For marketing professionals seeking advanced tools and features.
HubSpot
- Starter ($50) - Ideal for small businesses getting started with inbound marketing
- Professional ($500) - Suitable for businesses looking to scale their inbound marketing efforts
- Enterprise ($1200) - Designed for large enterprises with complex marketing requirements
Indepth Overview
| Moosend | Mailchimp | HubSpot | |
|---|---|---|---|
| Email Marketing Features | |||
| Automation Workflows | ★4.5 - Highly customizable yet easy to set up. | ★4.3 - Robust automation but can be complex for beginners. | ★4.8 - Industry-leading automation with CRM integration. |
| Segmentation | ★4.2 - Advanced segmentation capabilities for targeted campaigns. | ★4.0 - Good segmentation options but less sophisticated than Moosend. | ★4.5 - Excellent for detailed, data-driven segmentation. |
| A/B Testing | ★4.7 - Intuitive interface for testing email variations. | ★4.6 - Comprehensive A/B testing features with detailed analytics. | ★4.4 - Strong testing capabilities with user-friendly design. |
| Pricing Models | |||
| Free Tier | ★5.0 - Generous free plan for up to 1,000 subscribers. | ★3.8 - Free plan limited to 500 subscribers, basic features. | ★4.0 - Free tools with limited features, good for startups. |
| Monthly Subscription | ★4.5 - Affordable plans based on contacts volume. | ★4.2 - Cost-effective for small businesses, scaling can get pricey. | ★4.7 - More expensive but includes extensive CRM tools. |
| Pay-As-You-Go | ★4.0 - Flexible model for occasional users, straightforward pricing. | ||
| Analytics and Reporting | |||
| Real-Time Analytics | ★4.6 - Provides dashboards with live metrics. | ★4.4 - Good analytics but lacks some depth. | ★4.9 - Excellent real-time data and insights. |
| Performance Reports | ★4.5 - Detailed reports on campaigns and engagement. | ★4.3 - Offers insights, but advanced features require higher plans. | ★5.0 - In-depth reports tailored to user behavior. |
| Click Maps | ★4.1 - Visual representation of clicks for better optimization. | ★4.5 - Intuitive click map feature for enhancement identification. | |
| Customer Support | |||
| Email Support | ★4.2 - Responsive and helpful support via email. | ★4.0 - Slower response time in higher tiers. | ★4.8 - Quick and extensive support via email. |
| Live Chat Support | ★4.5 - Great support during business hours. | ★4.3 - Available for premium users, good response. | ★4.7 - 24/7 support available for higher-tier users. |
| Phone Support | ★4.6 - Available with many plans, responsive. | ||
| Integrations | |||
| CRM Integration | ★4.0 - Supports major CRMs but limited compared to HubSpot. | ★4.5 - Better integration options with third-party platforms. | ★5.0 - Seamless integration with its own robust CRM. |
| E-commerce Integration | ★4.5 - Strong integrations with various platforms like Shopify. | ★4.6 - Extensive e-commerce plugin availability. | ★4.8 - Best in class integrations with major e-commerce platforms. |
| APIs | ★4.2 - Well-documented API for custom integrations. | ★4.3 - Comprehensive API options for developers. | ★4.7 - Extensive API capabilities with good documentation. |
| User Interface | |||
| Ease of Use | ★4.7 - User-friendly dashboard and intuitive navigation. | ★4.3 - User-friendly, some learning curve for new features. | ★4.6 - Learning curve due to complexity but powerful. |
| Design Templates | ★4.5 - Wide range of aesthetically pleasing templates available. | ★4.0 - Good variety but can be less modern than competitors. | ★4.7 - Modern and responsive design choices. |
| Customization Flexibility | ★4.4 - Easy customization with drag-and-drop editor. | ★4.1 - Sufficient customization options available. | ★4.8 - Highly customizable across various marketing needs. |
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