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Klaviyo vs HubSpot – Category Winners, 40 Pros & Cons,

Updated on 02 Apr 2025

OneBrowsing

 4.6

(Reviews: 5K)

Est. users: 70K

Price Ranges: $20 - $75 - $Custom

 4.7

(Reviews: 8.5K)

Est. users: 135K

Price Ranges: $50 - $500 - $1200

Klaviyo vs HubSpot

Klaviyo is primarily an email marketing and automation platform focused on e-commerce, allowing businesses to create highly personalized campaigns based on customer behavior. In contrast, HubSpot is a broader marketing, sales, and customer service platform that offers CRM tools, content management, and various marketing automation features for a wide range of industries.

Klaviyo

  1. Focuses primarily on email marketing
  2. Strong eCommerce integration capabilities
  3. Advanced segmentation and targeting features
  4. Utilizes data-driven insights for campaigns
  5. Powerful automation for customer journeys
  6. Offers pre-built templates for emails
  7. Optimized for high-volume sending

HubSpot

  1. All-in-one marketing, sales, service platform
  2. Includes CRM for customer management
  3. Wide range of marketing tools available
  4. Strong focus on inbound marketing strategy
  5. Offers marketing, sales, and service hubs
  6. Extensive customization and integration options
  7. Robust analytics across all tools

Key Differences

  1. Email Marketing Features

    Klaviyo is specifically designed for email marketing, offering advanced features such as A/B testing, segmentation, and deep analytics, which cater specifically to e-commerce businesses. In contrast, HubSpot is more of a generalist platform with broader marketing automation tools but less depth in email capabilities.

    Winner: Klaviyo

  2. Integration with E-commerce Platforms

    Klaviyo has robust integrations with various e-commerce platforms like Shopify and WooCommerce, allowing seamless data syncing and personalized marketing. HubSpot offers integrations as well, but its focus is more on CRM and less on specific e-commerce functionalities.

    Winner: Klaviyo

  3. CRM Capabilities

    HubSpot includes a powerful CRM system as part of its suite, providing tools for sales management, tracking customer interactions, and lead scoring. Klaviyo, while strong in email marketing, lacks a full-fledged CRM, which limits its capabilities in managing customer relationships beyond email.

    Winner: HubSpot

  4. User Interface and Usability

    Users report that HubSpot's interface is more intuitive and user-friendly, especially for beginners in digital marketing. Klaviyo's platform can be more complex due to its advanced functionalities, making it less appealing for users who are not familiar with email marketing intricacies.

    Winner: HubSpot

  5. Pricing Structure

    Klaviyo's pricing is largely based on the number of contacts, which can be more cost-effective for smaller businesses focusing heavily on email marketing. HubSpot, on the other hand, has a tiered pricing structure that can become significantly more expensive as you scale up features and contacts.

    Winner: Klaviyo

  6. Reporting and Analytics

    Klaviyo offers detailed reporting and analytics specifically tailored to track email performance and customer engagement effectively. HubSpot does provide analytics as well, but its reporting is more generalized across various marketing tools, which may dilute email-specific insights.

    Winner: Klaviyo

Distinct Features

KlaviyoHubSpot
Advanced segmentation based on predictive analyticsIntegrated CRM with sales and marketing automation
Comprehensive SMS marketing capabilitiesCustomizable dashboard for marketing, sales, and service metrics
Email template builder with A/B testing specific to emailBlog and content management system (CMS) integrated with marketing tools
More robust email delivery compliance toolsSocial media management and publishing tools
Powerful integration with e-commerce platforms like Shopify and MagentoLanding page and form builder for inbound marketing
Customer profile history tracking for automated flowsCustomer service tools for ticketing and support
Detailed product feed for personalized recommendations in emailsBuilt-in analytics for website traffic and user behavior
Built-in referral programs and rewards managementSeamless integration with a wide range of third-party applications through the HubSpot Marketplace

Pricing Overview

Klaviyo

View Pricing Plans  

  1. Basic ($20) - Small businesses getting started
  2. Premium ($75) - Growing businesses with larger customer base
  3. Enterprise ($Custom) - Large corporations with specific needs

Basic

$20 / Monthly

Entry level plan for startups

  • Email Campaigns

  • Automation

  • Signup Forms

Premium

$75 / Monthly

Advanced features for growing businesses

  • Advanced Segmentation

  • A/B Testing

  • Reporting

Enterprise

$Custom / Custom

Tailored solutions for large enterprises

HubSpot

View Pricing Plans  

  1. Starter ($50) - Ideal for small businesses getting started with inbound marketing
  2. Professional ($500) - Suitable for businesses looking to scale their inbound marketing efforts
  3. Enterprise ($1200) - Designed for large enterprises with complex marketing requirements

Starter

$50 / per month

Basic features for starter businesses

  • Contact Management

  • Contact Website Activity

  • Companies

  • Deals

  • Tasks

Professional

$500 / per month

Marketing automation and advanced features for growing businesses

  • Contact Management

  • Contact Website Activity

  • Companies

  • Deals

  • Tasks

  • Marketing Automation

  • Landing Pages

  • Social Media

Enterprise

$1200 / per month

Advanced customization and analytics for large teams

  • Contact Management

  • Contact Website Activity

  • Companies

  • Deals

  • Tasks

  • Marketing Automation

  • Landing Pages

  • Social Media

  • Analytics

  • Web Analytics Integration

  • A/B Testing

Indepth Overview

KlaviyoHubSpot
Email Marketing
Segmentation ★4.8 - Provides advanced segmentation based on user behavior. ★4.5 - Offers basic segmentation features, less detailed than Klaviyo.
A/B Testing ★4.7 - Easy to set up tests for subject lines and content. ★4.6 - Supports basic A/B tests but lacks depth compared to Klaviyo.
Automations ★4.9 - Highly customizable workflows for automated campaigns. ★4.8 - Good automation capabilities but more complex to set up.
CRM Integration
CRM Sync ★4.6 - Seamless integration with major CRMs like Shopify. ★4.9 - Native CRM with powerful integration capabilities.
Data Import Ease ★4.5 - Simple import process for customer data. ★4.8 - Smooth import with various file types accepted.
Lead Scoring ★4.7 - Advanced lead scoring based on user interactions.
Reporting and Analytics
Real-time Data ★4.7 - Provides real-time metrics on email performance. ★4.8 - Comprehensive real-time analytics across marketing tools.
Customer Lifetime Value ★4.5 - Tracks customer revenue potential effectively. ★4.6 - Provides detailed insights but generic compared to Klaviyo.
Attribution ★4.6 - Helps attribute revenue to specific campaigns. ★4.9 - Excellent attribution models for multi-touch campaigns.
Ease of Use
User Interface ★4.5 - Intuitive design, although steep learning curve for advanced features. ★4.9 - User-friendly interface suitable for beginners.
Setup Complexity ★4.4 - Easy setup for basic features, complex for advanced users. ★4.7 - Generally easy to set up, with guided processes.
Support Resources ★4.6 - Comprehensive resources including guides and forums. ★4.8 - Extensive resources along with great live support.
Pricing Structure
Free Tier Availability ★4.3 - Free trial available; limited to 250 contacts. ★4.9 - Offers a highly functional free tier for startups.
Subscription Costs ★4.6 - Pay based on number of contacts, can become expensive. ★4.7 - Tiered pricing suitable for varying business sizes.
Discounts for Annual Payment ★4.5 - Discounts available for pre-paying annually.
Integrations
Third-party App Integrations ★4.5 - Integrates well with eCommerce platforms. ★4.8 - Offers thousands of integrations across various tools.
APIs Availability ★4.6 - Strong API support for developers. ★4.9 - Robust API for extensive integrations.
Webhooks Support ★4.7 - Well-supported webhooks for real-time data exchanges.
Unusual Features
Predictive Analytics ★4.7 - Uses machine learning to predict customer behavior.
Dynamic Product Recommendations ★4.5 - Suggests products per user preferences.
Checkout Abandonment Recovery ★4.8 - Specialized flows to recover abandoned carts.
Content Strategy Tool ★4.8 - Unique feature for content planning and SEO.
Social Media Tools ★4.6 - Integrated tools for managing social accounts.
Comprehensive Marketing Hub ★4.9 - All-in-one suite for various marketing purposes.

Comparision Reviews

Alex Shaw

New York, NY

Klaviyo excels in email marketing with advanced segmentation and automation features tailored for e-commerce. However, HubSpot offers a more comprehensive all-in-one platform that includes CRM and lead generation tools, making it suitable for broader marketing efforts. If you primarily focus on email campaigns, Klaviyo may be the better choice, but HubSpot shines for organizations looking for integrated solutions.

Klaviyo 4.5

HubSpot 4.2

Jamie Taylor

Austin, TX

While Klaviyo has robust analytics specifically for email marketing, HubSpot's reporting tools are superior for overall marketing strategy and performance tracking. If you need detailed insights across all marketing channels, HubSpot is more beneficial. Klaviyo's strengths lie in its targeted campaigns which can outperform HubSpot's email capabilities for niche e-commerce businesses.

Klaviyo 4.3

HubSpot 4.6

Morgan Lee

Los Angeles, CA

HubSpot's interface is user-friendly and offers extensive training materials, making it easier for new users to adopt. In contrast, Klaviyo can have a steeper learning curve, especially for smaller businesses. However, Klaviyo's intuitive email design tools make up for it if your focus is entirely on email campaigns rather than a broader marketing approach.

Klaviyo 4

HubSpot 4.7

Jordan Kim

Seattle, WA

When it comes to pricing, Klaviyo can be more cost-effective for businesses with high email volumes, while HubSpot's pricing scales significantly as you add more features. Nonetheless, HubSpot provides a free tier that may be helpful for startups. Your choice should depend on your specific business needs and growth plans.

Klaviyo 4.1

HubSpot 3.9

Taylor Martinez

Miami, FL

Both platforms offer excellent customer support, but Klaviyo's support is specifically tailored for email-related inquiries, while HubSpot excels in providing support across its entire suite of tools. If support for a broader marketing strategy is essential for you, then HubSpot takes the lead. However, for specialized email marketing assistance, Klaviyo is outstanding.

Klaviyo 4.4

HubSpot 4.5

Comments

Jack W.
Hey everyone, I've been diving into Klaviyo and HubSpot lately. Which one do you think is better for email marketing?
TechieTom99
Klaviyo is like the cool kid on the block for e-commerce! It's pigeonholed for that niche but nails segmentation. HubSpot, on the flip side, is more of the jack-of-all-trades.
Lily J.
Yeah, Klaviyo really shines when it comes to automation and sending targeted emails based on user behavior. HubSpot feels a bit overwhelming with options sometimes!
Emily K.
But HubSpot does offer more than just email, like CRM and a full suite for inbound marketing. It’s like having a Swiss army knife in your toolkit!
Rodrigo P.
True, but if you just need email marketing without the fluff, Klaviyo is definitely less of a headache. Plus, isn’t it more cost-effective for smaller businesses?
Lily J.
Cost-effective, yes! But don’t sleep on HubSpot’s reporting tools. Their analytics really help you understand your audience better.
TechieTom99
I've heard Klaviyo is pretty good with A/B testing too. You can really fine-tune your campaigns based on results. I'm all in for testing!
Emily K.
For sure, these tools can really depend on what your business model is. Personally, I feel like HubSpot gives you that broader outreach, especially if you want to scale.
Jack W.
Interesting insights! I think it really boils down to your specific needs. If you're serious about e-commerce, Klaviyo's probably your best bet right?
Rodrigo P.
100%! But if someone's just starting out and wants to experiment with marketing as a whole, HubSpot could be more beneficial, right?

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