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Squarespace Email Marketing vs Mailchimp: 20 Pros & Cons

Updated on 03 Apr 2025

OneBrowsing

 4.5

(Reviews: 1.5K)

Est. users: 3M

Price Ranges: $12 - $18

 4.7

(Reviews: 4.5K)

Est. users: 13M

Price Ranges: $9.99 - $14.99

Squarespace Email Marketing vs Mailchimp

Squarespace Email Marketing is integrated within the Squarespace platform, making it ideal for users who already use Squarespace for their website, while Mailchimp is a standalone email marketing service known for its extensive automation features and robust analytics, suitable for a wider range of businesses and platforms. Additionally, Mailchimp offers more advanced segmentation and integrations compared to Squarespace’s simpler email marketing tools.

Squarespace Email Marketing

  1. Integrated with Squarespace sites
  2. User-friendly design tools
  3. Customizable email templates
  4. Basic automation features available
  5. Focused on e-commerce integration
  6. Built-in analytics and reporting
  7. No third-party integration needed

Mailchimp

  1. Extensive third-party integrations
  2. Advanced automation capabilities
  3. Flexible pricing plans available
  4. Comprehensive analytics and insights
  5. Diverse email campaign options
  6. Strong audience segmentation tools
  7. Offers landing page creation

Key Differences

  1. Ease of Use

    Squarespace Email Marketing is integrated with the Squarespace website builder, allowing for a seamless experience in design and email campaign management. Its user-friendly interface is tailored for users who are already familiar with the Squarespace ecosystem, while Mailchimp, while also user-friendly, can be more complex due to its extensive features and settings.

    Winner: Squarespace Email Marketing

  2. Design Flexibility

    Mailchimp offers a wider range of design options and customizable templates compared to Squarespace Email Marketing. Users can create more diverse email layouts and designs, which can be an advantage for brands looking for specific aesthetic choices.

    Winner: Mailchimp

  3. Integration with Other Tools

    Mailchimp provides a broader array of integrations with third-party applications, making it easier to connect with CRM systems, social media, e-commerce platforms, and more. Squarespace Email Marketing is more limited in this regard, focusing mainly on features within the Squarespace ecosystem.

    Winner: Mailchimp

  4. Pricing Structure

    Squarespace Email Marketing typically bundles its email marketing services with website hosting fees. This can be more cost-effective for users already on Squarespace. In contrast, Mailchimp uses a tiered pricing model based on the subscriber count and features, which can become expensive as your email list grows.

    Winner: Squarespace Email Marketing

  5. Analytics and Reporting

    Mailchimp provides more robust analytics and reporting tools that allow users to dive deep into campaign performance, audience insights, and A/B testing. Squarespace Email Marketing has basic reporting features, which may not be sufficient for users looking for detailed metrics.

    Winner: Mailchimp

  6. Customer Support

    Mailchimp offers a wider range of customer support options, including chat, email support, and extensive documentation. Squarespace Email Marketing, while providing good support, may not match the depth and variety offered by Mailchimp.

    Winner: Mailchimp

Distinct Features

Squarespace Email MarketingMailchimp
Built directly into the Squarespace platformAdvanced audience segmentation and targeting options
Seamless integration with Squarespace websites and eCommerceExtensive library of integrations with third-party applications
Design templates that are automatically optimized for SquarespaceComprehensive analytics and reporting tools with A/B testing
Ability to send automated emails based on website activityBuilt-in landing pages and more options for standalone campaigns
Customization options that reflect the website's design without needing external toolsDynamic content options for personalized email experiences

Pricing Overview

Squarespace Email Marketing

View Pricing Plans  

  1. Basic ($12) - Ideal for beginners
  2. Advanced ($18) - Recommended for experienced users

Basic

$12 / Monthly

Suitable for small businesses

  • Email campaigns

  • Mobile editing

  • Analytics

Advanced

$18 / Monthly

More advanced features for growing businesses

  • A/B testing

  • File storage

  • Customizable forms

Mailchimp

View Pricing Plans  

  1. Free Plan () - For individuals or small businesses looking to start with email marketing.
  2. Essential Plan ($9.99) - For businesses that need more customization and support.
  3. Standard Plan ($14.99) - For marketing professionals seeking advanced tools and features.

Free Plan

Basic features to get you started with email marketing.

  • Customizable Email Templates

  • Marketing CRM

  • Creative Assistant

  • Websites

  • Mailchimp Domain

  • Forms and Landing Pages

  • Google Remarketing Ads

  • Facebook and Instagram Ads

  • Postcards

  • Social Posting

  • Basic Reports

Essential Plan

$9.99 / Monthly

Advanced features for growing businesses.

  • All Free Plan features

  • Detailed Reports

  • Multivariate Testing

  • Custom Branding

  • 24/7 Support

Standard Plan

$14.99 / Monthly

Comprehensive features for marketing pros.

  • All Essential Plan features

  • Advanced Segmentation

  • Retargeting Ads

  • Custom Templates

  • A/B Testing

Indepth Overview

Squarespace Email MarketingMailchimp
Email Marketing Features
User Interface ★4.5 - Clean and intuitive interface for designing emails. ★4.4 - User-friendly but can be overwhelming with options.
Design Flexibility ★4.8 - Highly customizable templates and layouts. ★4.5 - Offers a wide range of templates and design options.
Integration with Website ★4.7 - Seamless integration with Squarespace websites. ★4.9 - Excellent integration options with various platforms and plugins.
List Management ★4.2 - Basic list segmentation without advanced automation. ★4.7 - Advanced segmentation and dynamic lists for targeted marketing.
Analytics ★4.6 - Comprehensive analytics dashboard for performance tracking. ★4.8 - Robust analytics with in-depth reporting features.
Automation ★3.9 - Limited automation options compared to some competitors. ★4.9 - Extensive automation capabilities for personalized campaigns.
Customer Support ★4.3 - Good support through Squarespace's platform. ★4.0 - Solid support but can be slow during peak times.
Pricing ★4.0 - Fair pricing with no hidden fees. ★4.5 - Free tier available; pricing can increase as the list grows.
Content Management ★4.7 - Integrated with site content for easy email creation. ★4.2 - Supports content management but not as integrated as Squarespace.
Mobile Optimization ★4.8 - Emails are optimized for mobile devices. ★4.6 - Mobile-friendly designs with previews available.
Comparison and Statistics
Email Sending Limit N/A - Unlimited emails based on subscription tier. N/A - Flexible limits based on plan; tiered pricing.
A/B Testing ★3.5 - Basic A/B testing for subject lines and content. ★4.7 - Advanced A/B testing features for optimizing campaigns.
E-commerce Integration ★4.8 - Smooth integration with Squarespace's e-commerce features. ★4.5 - Integrates with various e-commerce platforms seamlessly.
GDPR Compliance ★4.5 - Automatically complies with GDPR regulations. ★4.6 - Strong tools for GDPR compliance and permission tracking.
Subscriber Growth Tools ★3.6 - Limited growth tools compared to Mailchimp. ★4.8 - Offers landing pages and pop-up forms.
Custom Domains ★4.4 - No add-on fees for custom domains in emails. ★4.1 - Additional fees for custom domains on certain plans.
Referral Bonuses ★3.7 - No referral programs like competitors. ★4.3 - Offers referral bonuses for new sign-ups.
Customizable Sign-up Forms ★4.3 - Forms can be styled to match the website. ★4.6 - Highly customizable sign-up form options.
Multi-language Support ★3.5 - Limited to the primary language of the site. ★4.3 - Supports multiple languages for campaigns.
Third-Party Integrations ★4.0 - Minimal compared to Mailchimp's extensive options. ★4.9 - Extensive integrations with many third-party applications.

Comparision Reviews

Alex R.

New York, NY

Both Squarespace Email Marketing and Mailchimp offer impressive functionality for email marketing. However, Squarespace stands out for its seamless integration with website design tools, making it easier for those using Squarespace for their websites. Mailchimp, on the other hand, provides a wider array of templates and more advanced segmentation options. In terms of pricing, Squarespace's all-in-one package might be more valuable for existing users, while Mailchimp's free tier is great for beginners.

Squarespace Email Marketing 4.2

Mailchimp 3.8

Jordan K.

San Francisco, CA

Mailchimp has been my go-to for email campaigns, offering superior analytics and audience targeting compared to Squarespace Email Marketing. While Squarespace is visually appealing and offers decent features, it lacks some of the advanced reporting tools that Mailchimp provides. For small businesses concerned about data insights, Mailchimp is a better option. However, Squarespace is excellent for those tightly integrated into its ecosystem.

Squarespace Email Marketing 3.5

Mailchimp 4.4

Taylor M.

Austin, TX

As a new user, I found Squarespace Email Marketing to be user-friendly and intuitive. The design capabilities are fantastic, which benefit brands that prioritize aesthetics. However, Mailchimp has more extensive resources and customer support options, which can be invaluable for troubleshooting. For users less experienced with email marketing, Squarespace might be more comfortable, but Mailchimp ultimately offers better overall versatility.

Squarespace Email Marketing 4

Mailchimp 4.5

Casey B.

Chicago, IL

In my experience, Squarespace Email Marketing is tailored specifically for those who already use their web hosting service; it integrates well but feels limited outside that context. Mailchimp, while less integrated, provides extensive tools and options for those who need more than just basic email marketing. If you are deeply invested in the Squarespace platform, it can feel cohesive, otherwise, Mailchimp holds more appeal for flexibility and functionality.

Squarespace Email Marketing 3.9

Mailchimp 4.3

Jamie L.

Miami, FL

After using both tools, I noticed that Mailchimp has excellent automation features that surpassed what I experienced with Squarespace Email Marketing. Although Squarespace offers a beautifully designed interface, the lack of deeper automation options can hold back those looking to streamline their marketing efforts. For a startup looking to maximize every aspect of their email campaigns, Mailchimp undeniably offers greater value.

Squarespace Email Marketing 3.7

Mailchimp 4.6

Comments

Jessica Lane
Hey everyone! So I've been thinking about using Squarespace Email Marketing for my blog. Any thoughts vs Mailchimp?
Mark T.inius
I mean, Squarespace is pretty user-friendly and integrates well if you use their site. But honestly, Mailchimp has more features, right? 🤔
tech_guru22
Mailchimp does have that super cool automation feature. Just set it and forget it. Can't say the same for Squarespace! 😅
Sophie Green
True. But I've also heard that if you're already on Squarespace, the email marketing tools are more seamless to use. Anyone tried both?
Alex W.
I've used Mailchimp for a while now, and the analytics feature is a game changer! I can see what works and tweak things. What about Squarespace analytics?
Jessica Lane
I haven't delved too deep into Squarespace's analytics, but I heard they’re basic. If you need detailed reports, Mailchimp might win there. Maybe I’m leaning towards Mailchimp?
Mark T.inius
Exactly! And let's not forget pricing – Mailchimp can get pricey, especially if you have a big list! 😱
tech_guru22
Right? I feel like sometimes Mailchimp makes you pay for features you don’t even use. 😂
Sophie Green
Squarespace also has a cool visual editor, so if you love design, you might enjoy that aspect compared to Mailchimp's blocky vibe. 💅
Alex W.
Interesting! I might just opt for a month trial of both to see what fits my style best. Can’t hurt to try, right?

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