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Mailchimp vs Constant Contact: A Detailed Comparison Guide

Updated on 16 Jul 2024

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 4.7

(Reviews: 4.5K)

Est. users: 13M

Price Ranges: $9.99 - $14.99

 4.3

(Reviews: 15K)

Est. users: 600K

Price Ranges: $20 - $45

Mailchimp vs Constant Contact

Mailchimp and Constant Contact are both popular email marketing platforms, but they differ in key areas. Mailchimp offers a more sophisticated automation system and advanced analytics, making it ideal for businesses in need of detailed campaign tracking. Constant Contact, on the other hand, shines with its user-friendly interface and superior customer support, catering well to small businesses and beginners in email marketing.

Mailchimp

  1. Wide range of integrations
  2. Free tier available
  3. Advanced automation features
  4. Modern, customizable templates
  5. Robust analytics and reporting
  6. Tag-based segmentation

Constant Contact

  1. Exceptional customer support
  2. Event management tools
  3. Easier to use for beginners
  4. Various niche industry templates
  5. Detailed contact management
  6. Limited free trial

Key Differences

  1. User Interface

    Mailchimp offers a modern and intuitive user interface which is generally regarded as more aesthetically pleasing and user-friendly compared to Constant Contact.

    Winner: Mailchimp

  2. Email Templates

    Constant Contact provides a larger variety of easily customizable email templates as compared to Mailchimp, making it better for diverse design needs.

    Winner: Constant Contact

  3. Automation Features

    Mailchimp has more advanced and versatile automation features, including behavioral targeting and advanced workflows.

    Winner: Mailchimp

  4. Customer Support

    Constant Contact is known for its extensive customer support including live chat, phone support, and webinars, while Mailchimp primarily relies on email support and self-service resources.

    Winner: Constant Contact

  5. Pricing Structure

    Mailchimp provides a free tier as well as more affordable pricing options for small businesses compared to Constant Contact.

    Winner: Mailchimp

  6. Integration Options

    Both Mailchimp and Constant Contact offer numerous integrations with other platforms, but Mailchimp tends to support a wider range of integrations and better API options.

    Winner: Mailchimp

  7. Reporting and Analytics

    Mailchimp offers more detailed and advanced reporting and analytics features compared to Constant Contact, enabling users to gain deeper insights into their campaign performances.

    Winner: Mailchimp

Distinct Features

MailchimpConstant Contact
Advanced audience segmentationEvent management
AI-powered creative assistantSurveys and polls specific tool
Behavioral targetingCoupon creation tool
Send time optimizationDonation campaigns
Content studio (asset management)Local deals
Multi-step custom workflowsList growth tools for social campaigns
Predictive insightsIntegrations with event management platforms like Eventbrite
A/B testing with up to 8 variationsMobile app for on-the-go contact management
SurveysDedicated marketing advisor

Pricing Overview

Mailchimp

View Pricing Plans  

  1. Free Plan () - For individuals or small businesses looking to start with email marketing.
  2. Essential Plan ($9.99) - For businesses that need more customization and support.
  3. Standard Plan ($14.99) - For marketing professionals seeking advanced tools and features.

Free Plan

Basic features to get you started with email marketing.

  • Customizable Email Templates

  • Marketing CRM

  • Creative Assistant

  • Websites

  • Mailchimp Domain

  • Forms and Landing Pages

  • Google Remarketing Ads

  • Facebook and Instagram Ads

  • Postcards

  • Social Posting

  • Basic Reports

Essential Plan

$9.99 / Monthly

Advanced features for growing businesses.

  • All Free Plan features

  • Detailed Reports

  • Multivariate Testing

  • Custom Branding

  • 24/7 Support

Standard Plan

$14.99 / Monthly

Comprehensive features for marketing pros.

  • All Essential Plan features

  • Advanced Segmentation

  • Retargeting Ads

  • Custom Templates

  • A/B Testing

Constant Contact

View Pricing Plans  

  1. Email ($20) - Ideal for solopreneurs and small businesses.
  2. Email Plus ($45) - Suitable for businesses looking to engage with their audience.

Email

$20 / Monthly

Basic plan for small businesses to get started with email marketing.

  • Email Marketing

  • Automation

  • E-commerce Marketing

  • Apps & Integrations

Email Plus

$45 / Monthly

Advanced plan with additional features for interactive marketing.

  • All Email Plan features +

  • Surveys

  • Polls

  • Event Marketing

Indepth Overview

MailchimpConstant Contact
Email Template Design
Drag-and-drop editor ★4.5 - Easy to use drag-and-drop editor for creating email templates ★4.3 - Simple drag-and-drop editor for creating email templates
HTML editor ★4.2 - Advanced HTML editor for creating customized email templates ★3.8 - Basic HTML editor with limited customization options
Pre-designed templates ★4.7 - Wide variety of pre-designed templates for quick email creation ★4.5 - Collection of pre-designed templates for easy email creation
Contact Management
List segmentation ★4.8 - Ability to segment contacts based on various criteria ★4.5 - Basic list segmentation functionality
Tagging contacts ★4.6 - Assign tags to contacts for easier organization and targeting ★4.2 - Limited tagging options for contact organization
Marketing Automation
Automated emails ★4.7 - Create and send automated emails based on specific triggers ★4.5 - Basic capabilities for sending automated emails
Customer journey mapping ★4.4 - Visualize and track customer journeys for personalized marketing ★4.1 - Limited ability to track customer journeys
Integration Options
Third-party integrations ★4.6 - Extensive range of third-party integrations available ★4.4 - Good selection of third-party integrations
API documentation ★4.3 - Well-documented APIs for custom integrations ★4.1 - Limited API documentation for custom integrations
Reporting and Analytics
Email campaign performance ★4.7 - Detailed reporting on email campaign performance ★4.4 - Basic reporting on email campaign performance
A/B testing ★4.6 - Ability to perform A/B testing for optimizing email campaigns ★4.2 - Limited A/B testing capabilities
Automation Triggers
Subscriber activity ★4.7 - Trigger automation based on subscriber actions ★4.4 - Basic automation triggers based on subscriber actions
E-commerce events ★4.5 - Automate campaigns based on e-commerce events ★4.2 - Limited automation capabilities for e-commerce events
Deliverability
Deliverability rate ★4.6 - High deliverability rate for email campaigns ★4.4 - Good deliverability rate for email campaigns
SPF & DKIM ★4.3 - Supports SPF & DKIM authentication for improved deliverability ★4.1 - Basic SPF & DKIM support for deliverability
Unsubscribe Management
Unsubscribe options ★4.7 - Various unsubscribe options for subscribers ★4.4 - Basic unsubscribe options for subscribers
Preference center ★4.5 - Create a preference center for subscribers to manage subscriptions ★4.2 - Limited ability to create a preference center
Mobile App
Mobile app availability ★4.5 - Fully-featured mobile app available for iOS and Android ★4.3 - Mobile app available for basic email management
Mobile campaign creation ★4.2 - Create and send email campaigns directly from the mobile app ★4.1 - Limited ability to create email campaigns on the mobile app

Comparision Reviews

Sarah Johnson

New York, USA

Mailchimp excels in providing a sleek and user-friendly interface that makes it simple for beginners to get started with email marketing. Constant Contact, on the other hand, offers more robust customer support and slightly better template designs for varied industries.

Mailchimp 4.5

Constant Contact 4.2

Robert Brown

Toronto, Canada

For businesses looking for better automation options, Mailchimp is the superior choice with its advanced automation features. However, Constant Contact benefits users with its comprehensive event management tools, which Mailchimp lacks.

Mailchimp 4.3

Constant Contact 4.1

Emily Davis

London, UK

While Constant Contact offers exceptional customer service and hands-on support, Mailchimp's integration with other platforms and more flexible plans make it a winner for those needing greater customization and scaling options.

Mailchimp 4.6

Constant Contact 4

Michael Nguyen

Sydney, Australia

Mailchimp's analytics and reporting features are top-notch, providing deep insights and data visualization that surpass Constant Contact's reporting tools. However, for those unfamiliar with email marketing, Constant Contact's intuitive design and accessible tutorials may provide a smoother learning curve.

Mailchimp 4.4

Constant Contact 4.3

Olivia Martinez

Madrid, Spain

Both Mailchimp and Constant Contact have their strengths, but Mailchimp offers slightly better customization options for emails and landing pages. Yet, when it comes to pricing, Constant Contact can often provide more value for small businesses needing fewer features at a lower cost.

Mailchimp 4.2

Constant Contact 4.4

Comments

Alice Johnson
Hey folks, I'm trying to decide between Mailchimp and Constant Contact for my email marketing. Any thoughts?
TechyTom99
Alice Johnson, it really depends on what you need. Mailchimp has amazing integrations!
Sara Connor
But Constant Contact is super user-friendly, Sara Connor loves that about it! 😄
Mike123
Mike123 thinks it also depends on your budget. Mailchimp can get pricey if you have a lot of subscribers.
Patricia_M
Mailchimp's free tier is pretty generous though, Patricia_M has used it for a while before going premium.
Alice Johnson
Patricia_M, that's good to know! What about customer support?
Sara Connor
Sara Connor here, Constant Contact's customer support is super reliable. Mailchimp's support is okay, but I feel they're more inclined toward self-help resources.
TechyTom99
Yup, I agree with Sara. If you prefer talking to a human, Constant Contact is probably better.
Alice Johnson
Thanks, TechyTom99, and everyone! Looks like I have some decisions to make...
Mike123
Hey Alice, just a quick tip—Mike123 suggests also looking at reviews and comparing specific features you need.

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