OneBrowsing > Compare > Email Marketing > Moosend vs ActiveCampaign vs Constant Contact – 20 Pros & Cons

Moosend vs ActiveCampaign vs Constant Contact – 20 Pros & Cons

Updated on 29 Mar 2025

OneBrowsing

 4.7

(Reviews: 500)

Est. users: 30K

Price Ranges: $10 - $30 - $Custom

 4.7

(Reviews: 1.9K)

Est. users: 145K

Price Ranges: $9 - $49 - $129

 4.3

(Reviews: 15K)

Est. users: 600K

Price Ranges: $20 - $45

Moosend vs ActiveCampaign vs Constant Contact

Moosend is known for its straightforward email marketing automation and affordability, whereas ActiveCampaign offers more advanced CRM and automation features suitable for businesses seeking robust customer engagement tools. Constant Contact emphasizes ease of use and strong customer support, making it ideal for small businesses focusing on simplicity and direct email marketing.

Moosend

  1. User-friendly interface and setup.
  2. Affordable pricing for small businesses.
  3. Strong reporting and analytics features.
  4. Robust automation for email campaigns.
  5. Limited integrations with third-party apps.
  6. Offers landing page builder feature.

ActiveCampaign

  1. Advanced CRM and sales automation.
  2. Complex automation capabilities.
  3. Wide range of third-party integrations.
  4. Comprehensive customer support options.
  5. Higher pricing compared to Moosend.
  6. Suitable for medium to large businesses.

Constant Contact

  1. Beginner-friendly with a simple interface.
  2. Focus on event marketing features.
  3. Limited automation compared to others.
  4. Variety of email templates available.
  5. Lacks advanced reporting tools.
  6. Offers social media posting features.

Key Differences

  1. User Interface

    Moosend offers a user-friendly interface with drag-and-drop features that make it easy for beginners to design campaigns. ActiveCampaign also has a streamlined and intuitive UI but might feel overwhelming initially due to its advanced features. Constant Contact is straightforward but less visually appealing than Moosend.

    Winner: Moosend

  2. Automation Features

    ActiveCampaign excels in automation with powerful capabilities and a wide range of triggers and conditions for campaign flows. Moosend offers decent automation features, while Constant Contact is relatively basic in automation.

    Winner: ActiveCampaign

  3. Pricing

    Moosend provides more affordable pricing, particularly attractive to smaller businesses or startups. Constant Contact and ActiveCampaign tend to be more expensive as you increase contact lists and features.

    Winner: Moosend

  4. Email Template Variety

    ActiveCampaign provides a wide variety of templates with customization options. Moosend offers a reasonable number of templates, while Constant Contact excels in providing a large library of templates.

    Winner: Constant Contact

  5. Customer Support

    Constant Contact is known for excellent support through various channels, including phone support. ActiveCampaign also provides robust support. Moosend's support is reliable but not as comprehensive as the others.

    Winner: Constant Contact

  6. Integration with Other Apps

    ActiveCampaign supports extensive third-party integrations, making it ideal for businesses looking to connect multiple platforms. Constant Contact and Moosend have good integration options but are more limited compared to ActiveCampaign.

    Winner: ActiveCampaign

  7. Reporting and Analytics

    ActiveCampaign offers detailed analytics and reporting features that help businesses track performance and gain insights. Moosend provides useful analytics, but not as in-depth. Constant Contact's reporting is adequate but lacks some advanced analytics.

    Winner: ActiveCampaign

Distinct Features

MoosendActiveCampaignConstant Contact
Free forever plan with unlimited emails and up to 1,000 subscribersCRM system with deep sales pipeline managementEvent management tool for invitations, registrations, and tickets
Advanced segmentation based on behavioral analyticsAdvanced email automation workflows with conditional logic and branchingSocial media marketing tools for campaign management across platforms
Easy-to-use drag-and-drop email editor with a variety of templatesMachine learning features for predictive sending and win probabilityImage library with free and premium stock images
Real-time analytics and reportingIn-depth integrations with a wide variety of third-party appsSurvey and feedback features within email campaigns
Subscription forms that allow for countdown timersConversations feature for seamless communication across multiple channelsReal-time reporting focused on engagement metrics at the contact level
Built-in landing page editor without additional costsSocial media tracking and lead scoringIntegration with e-commerce platforms to create shoppable landing pages

Pricing Overview

Moosend

View Pricing Plans  

  1. Basic Plan ($10) - Best for startups and small businesses
  2. Pro Plan ($30) - Recommended for medium-sized businesses
  3. Enterprise Plan ($Custom) - Customized for large-scale companies

Basic Plan

$10 / Per Month

Ideal for small teams

  • Unlimited Sending

  • Advanced Segmentation

  • Reporting & Analytics

Pro Plan

$30 / Per Month

For growing businesses

  • Automation Workflows

  • Landing Pages

  • Phone Support

Enterprise Plan

$Custom / Custom

Tailored solutions for large enterprises

ActiveCampaign

View Pricing Plans  

  1. Lite ($9) - Ideal for startups and small businesses
  2. Plus ($49) - Suitable for businesses looking for more automation
  3. Professional ($129) - Designed for businesses scaling their operations

Lite

$9 / Monthly

Basic plan for small businesses

  • Email Marketing

  • Marketing Automation

  • Send Newsletters

Plus

$49 / Monthly

Advanced plan for growing businesses

  • CRM with Sales Automation

  • Contact and Lead Scoring

  • Deep Data Integrations

Professional

$129 / Monthly

Complete plan for established businesses

  • Predictive Sending

  • Win Probability

  • Machine Learning

Constant Contact

View Pricing Plans  

  1. Email ($20) - Ideal for solopreneurs and small businesses.
  2. Email Plus ($45) - Suitable for businesses looking to engage with their audience.

Email

$20 / Monthly

Basic plan for small businesses to get started with email marketing.

  • Email Marketing

  • Automation

  • E-commerce Marketing

  • Apps & Integrations

Email Plus

$45 / Monthly

Advanced plan with additional features for interactive marketing.

  • All Email Plan features +

  • Surveys

  • Polls

  • Event Marketing

Indepth Overview

MoosendActiveCampaignConstant Contact
Email Marketing
Automation ★4.5 - Intuitive automation workflows with easy setup. ★5.0 - Highly sophisticated automation engine.★3.8 - Basic automation tools, limited compared to others.
Segmentation ★4.2 - Advanced segmentation options for targeting. ★4.8 - Dynamic segmentation with user behavior tracking.★4.1 - Good segmentation options but less advanced.
Templates ★4.0 - A variety of customizable email templates. ★4.6 - Extensive library of professional email templates.★4.3 - Wide selection of email templates for various uses.
Pricing
Free Plan ★4.5 - Generous free plan available for up to 1,000 subscribers.
Pricing Model ★4.6 - Competitive pricing based on user count. ★4.2 - Pricing increases significantly with advanced features.★4.0 - Simple pricing structure but limited in low tiers.
Discounts ★4.5 - Offers annual payment discounts.★3.8 - Occasional discounts for non-profits.
Integrations
eCommerce Integrations ★4.3 - Integrates well with major eCommerce platforms. ★5.0 - Advanced integrations with eCommerce tools.★4.1 - Supports basic integrations with eCommerce services.
API Availability ★4.0 - Good API documentation for custom integrations. ★4.8 - Comprehensive API for developers.★3.5 - Limited API access compared to competitors.
Third-party Apps ★3.9 - Limited but growing number of third-party integrations. ★4.7 - Extensive app marketplace for integrations.★4.0 - Good number of integrations available.
User Interface
Ease of Use ★4.5 - User-friendly interface, easy to navigate. ★4.7 - Highly intuitive UI designed for marketers.★4.0 - Simple UI but can feel dated.
Dashboard Overview ★4.2 - Clear display of analytics on the dashboard. ★4.5 - Excellent reporting features built into the dashboard.★4.2 - Good analytics display but less detailed.
Mobile App ★3.8 - Functional mobile app, not as robust. ★4.0 - Mobile app available with essential tools.★4.1 - Mobile app is helpful but limited in features.
Customer Support
Live Chat Support ★4.0 - Live chat available during business hours. ★4.5 - 24/7 live chat support available.★3.9 - Live chat is limited to certain hours.
Email Support ★4.3 - Support via email is responsive and helpful. ★4.8 - Highly responsive email support service.★4.0 - Email support is reasonably responsive.
Knowledge Base ★4.1 - Comprehensive knowledge base with helpful resources. ★4.7 - Extensive knowledge base covering many topics.★4.2 - Good resources but less detailed than competitors.

Comparision Reviews

Jordan Thompson

Springfield, USA

Moosend provides a straightforward interface that is easy to navigate for beginners. It excels in campaign management and offers decent analytics. However, ActiveCampaign surpasses Moosend in advanced automation features, allowing for more intricate workflows and customer journey mapping. Overall, while Moosend is great for simple use cases, ActiveCampaign is better suited for businesses seeking comprehensive automation capabilities.

Moosend 4

ActiveCampaign 4.5

Alex Kim

Toronto, Canada

ActiveCampaign offers more integration options and a highly responsive support team, which is a lifesaver when implementing complex campaigns. Moosend, on the other hand, is better for those on a tighter budget due to its competitive pricing. If cost is not an issue and you require robust integration, ActiveCampaign is the better choice.

Moosend 3.8

ActiveCampaign 4.6

Taylor Nguyen

Sydney, Australia

Moosend's user-friendly design and operational simplicity make it ideal for startups and small businesses that are just beginning their email marketing journey. Conversely, ActiveCampaign caters to larger, established enterprises with its advanced segmentation and customization functionalities. It really depends on your business size and specific needs.

Moosend 4.1

ActiveCampaign 4.3

Riley Evans

London, UK

With its ease of use and generous free trial, Moosend offers solid value for businesses looking to dip their toes into email marketing. However, ActiveCampaign’s advanced targeting options and detailed analytics can provide more insights into campaign performance, making it a powerhouse for data-driven marketers.

Moosend 3.9

ActiveCampaign 4.4

Morgan Patel

Mumbai, India

While Moosend can be appreciated for its basic yet effective suite of tools at an affordable price, ActiveCampaign outshines it with superior customer support and a plethora of advanced features like CRM functionalities and predictive sending. Therefore, for those looking for an all-in-one marketing solution, ActiveCampaign is the go-to option.

Moosend 3.7

ActiveCampaign 4.7

Comments

Alice Smith
Hey everyone, comparing Moosend, ActiveCampaign, and Constant Contact, I'm curious, what's the biggest thing for you guys when choosing an email marketing platform?
TechieMike99
For me, it’s gotta be the automation features. ActiveCampaign is pretty solid there. Anyone else have thoughts on this?
Jessica Lee
Haha, Mike, as usual, you and your automation. But seriously, have you seen Moosend's templates? They’re like email design heaven!
CyberSam
Jessica, templates are cool until you try tagging and segmenting, which is why I prefer ActiveCampaign. Good balance with user segmentation and still user-friendly. What's your take, Liam?
Liam Rogers
Honestly, I lean towards Constant Contact, especially for its simplicity. Sometimes you don’t need all the fancy stuff. It's like plain vanilla ice cream. Any love for that?
Alice Smith
Y'all and your tech chatter! But true, you don’t always need the bells and whistles. But let's be real, pricing's gotta be a big deciding factor too, right?
Jessica Lee
100%! Moosend is quite budget-friendly though, especially for smaller businesses. Unlike Constant Contact, which can get pricey with extras.
TechieMike99
Exactly, pricing can be a deal-breaker. But what's pricing against functionality? 🍺
Liam Rogers
Functionality versus budget—classic battle. But hey, have you guys received any killer support from any of these platforms?
CyberSam
Oh, Moosend’s support team is pretty responsive. Got a problem or need help? They're on it faster than a caffeine hit on Monday morning.
Alice Smith
Haha, that's good to know, Sam. All this talk and now I kinda wanna check out Moosend just for the design templates and speedy support!

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