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Klaviyo vs Mailchimp – 40 Pros & Cons, Each Feature Winners

Updated on 02 Apr 2025

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 4.6

(Reviews: 5K)

Est. users: 70K

Price Ranges: $20 - $75 - $Custom

 4.7

(Reviews: 4.5K)

Est. users: 13M

Price Ranges: $9.99 - $14.99

Klaviyo vs Mailchimp

Klaviyo is primarily focused on e-commerce and offers advanced automation and segmentation features, while Mailchimp provides a more general email marketing solution with a user-friendly interface and a wider range of integrations. Additionally, Klaviyo's pricing is based on the number of contacts and email sends, while Mailchimp offers a freemium model with tiered pricing based on feature access.

Klaviyo

  1. Strong eCommerce integration
  2. Advanced segmentation capabilities
  3. Automated workflows and triggers
  4. Detailed analytics and reporting
  5. Tailored for online businesses
  6. User-friendly interface
  7. Focus on customer lifetime value

Mailchimp

  1. General marketing toolset
  2. Simple email campaign creation
  3. Basic segmentation features
  4. Social media and ads integration
  5. User-friendly for beginners
  6. Free plan available
  7. More templates and designs

Key Differences

  1. User Interface

    Klaviyo offers a more streamlined and user-friendly interface, allowing users to navigate and create campaigns more easily compared to Mailchimp, which can be cluttered for new users.

    Winner: Klaviyo

  2. Integration Capabilities

    Klaviyo has advanced integration capabilities with e-commerce platforms like Shopify and WooCommerce, which allows for better data syncing and automation in marketing efforts than Mailchimp.

    Winner: Klaviyo

  3. Pricing Structure

    Mailchimp provides a freemium model which may be more appealing for startups and small businesses, while Klaviyo's pricing can become more favorable for larger businesses with significant lists due to its pay-as-you-go model.

    Winner: Mailchimp

  4. Automation Features

    Klaviyo offers more sophisticated automation and segmentation options, allowing for targeted campaigns based on customer behavior, which can lead to higher ROI compared to Mailchimp's basic automation.

    Winner: Klaviyo

  5. Customer Support

    Klaviyo is known for providing excellent customer support and personalized assistance, whereas Mailchimp's support may be limited depending on the pricing tier chosen.

    Winner: Klaviyo

  6. Reporting and Analytics

    Klaviyo provides more in-depth analytics and reporting tools that are beneficial for data-driven marketers, whereas Mailchimp's reporting features, while still useful, might not offer the same level of detail.

    Winner: Klaviyo

  7. Target Audience

    Klaviyo is specifically designed for e-commerce businesses, making it a better choice for those businesses, while Mailchimp caters to a broader audience, including bloggers and service providers.

    Winner: Klaviyo

Distinct Features

KlaviyoMailchimp
Advanced segmentation and targeting capabilitiesAll-in-one marketing platform features, including landing pages
Integration with Shopify and other eCommerce platformsSocial media posting and advertising integration
Behavioral product recommendationsExtensive template library for various needs
Comprehensive analytics with UTM trackingBuilt-in CRM functionalities for managing contacts
Pre-built integrations with various eCommerce platformsSurveys and polls creation tools
SMS marketing capabilitiesMulti-channel marketing with ads on social media platforms
Automated flows for abandoned carts, product reviews, and win-back campaignsIntegration with a wide range of third-party apps beyond eCommerce
Dynamic personalization options in emailsAudience dashboard for insights on subscribers
Predictive analytics for customer behaviorInstagram and Facebook ad campaign management
Built-in A/B testing for email flowsFree tier with limited features for small businesses

Pricing Overview

Klaviyo

View Pricing Plans  

  1. Basic ($20) - Small businesses getting started
  2. Premium ($75) - Growing businesses with larger customer base
  3. Enterprise ($Custom) - Large corporations with specific needs

Basic

$20 / Monthly

Entry level plan for startups

  • Email Campaigns

  • Automation

  • Signup Forms

Premium

$75 / Monthly

Advanced features for growing businesses

  • Advanced Segmentation

  • A/B Testing

  • Reporting

Enterprise

$Custom / Custom

Tailored solutions for large enterprises

Mailchimp

View Pricing Plans  

  1. Free Plan () - For individuals or small businesses looking to start with email marketing.
  2. Essential Plan ($9.99) - For businesses that need more customization and support.
  3. Standard Plan ($14.99) - For marketing professionals seeking advanced tools and features.

Free Plan

Basic features to get you started with email marketing.

  • Customizable Email Templates

  • Marketing CRM

  • Creative Assistant

  • Websites

  • Mailchimp Domain

  • Forms and Landing Pages

  • Google Remarketing Ads

  • Facebook and Instagram Ads

  • Postcards

  • Social Posting

  • Basic Reports

Essential Plan

$9.99 / Monthly

Advanced features for growing businesses.

  • All Free Plan features

  • Detailed Reports

  • Multivariate Testing

  • Custom Branding

  • 24/7 Support

Standard Plan

$14.99 / Monthly

Comprehensive features for marketing pros.

  • All Essential Plan features

  • Advanced Segmentation

  • Retargeting Ads

  • Custom Templates

  • A/B Testing

Indepth Overview

KlaviyoMailchimp
Email Marketing
Automation ★4.8 - Advanced automation capabilities for targeted campaigns. ★4.5 - Solid automation, but less advanced than Klaviyo.
Segmentation ★4.7 - Comprehensive segmentation based on user behavior. ★4.3 - Good segmentation, but can be limited in depth.
Integration ★4.9 - Deep integration with eCommerce platforms like Shopify. ★4.6 - Strong integrations with multiple platforms, less eCommerce centric.
Pricing Models
Free Tier ★4.9 - Free for up to 2,000 contacts with basic features.
Pay-As-You-Go ★4.6 - Only pay for the contacts you use.
Pricing Transparency ★4.7 - Clear pricing structure based on usage. ★4.8 - Offers clear pricing tiers for users.
Reporting and Analytics
Real-Time Data ★4.8 - Provides real-time insights into customer behavior. ★4.5 - Offers reporting but less real-time accuracy.
Advanced Reporting ★4.9 - In-depth reporting features for campaigns. ★4.4 - Good reporting, lacks some in-depth analytics.
A/B Testing ★4.7 - Robust A/B testing options for campaign optimization. ★4.5 - A/B testing available but with fewer variables.
User Experience
User Interface ★4.7 - Clean, intuitive interface, easy navigation. ★4.5 - User-friendly design but somewhat cluttered.
Customer Support ★4.8 - Excellent support with responsive service. ★4.3 - Limited support for free users.
Learning Curve ★4.5 - Moderate learning curve for new users. ★4.4 - Easy for beginners, some advanced features are complex.
Features and Integrations
Templates ★4.6 - Wide variety of highly customizable templates. ★4.5 - Good templates but not as flexible as Klaviyo.
Landing Pages ★4.3 - No dedicated landing page builder. ★4.8 - Offers a built-in landing page creation tool.
Plugins ★4.7 - Many plugins available specific for eCommerce. ★4.6 - Extensive marketplace with various plugins.
Unusual Features
SMS Marketing ★4.9 - Integrated SMS tools for multi-channel outreach.
Predictive Analytics ★4.8 - Predicts customer behavior to enhance marketing strategies.
Domain Registration ★4.4 - Offers domain registration as part of its services.
E-commerce Focus ★4.5 - Focuses more on general marketing rather than eCommerce.

Comparision Reviews

Emily Johnson

Austin, TX

Klaviyo excels in advanced segmentation and automation capabilities, making it a strong choice for e-commerce businesses looking for targeted marketing strategies. However, Mailchimp has a more user-friendly interface for beginners and provides a free tier which can be beneficial for small startups. Both offer decent analytics, but Klaviyo's insights are more robust for data-driven campaigns.

Klaviyo 4.5

Mailchimp 3.8

Michael Smith

San Francisco, CA

While Mailchimp is known for its versatility and ease of use, especially for those new to email marketing, Klaviyo's deeper integration with e-commerce platforms gives it an edge when it comes to personalized customer experiences. Mailchimp's pricing can become high as your contacts grow, while Klaviyo justifies its costs with superior functionality for larger businesses.

Klaviyo 4.2

Mailchimp 4

Sarah Williams

New York, NY

I found that Klaviyo offers better automation tools, allowing for more sophisticated workflows tailored to customer behaviors, which is crucial for conversion optimization. Mailchimp, on the other hand, is great for simpler campaigns and provides solid reporting features. The choice depends on your specific needs and complexity of marketing strategy.

Klaviyo 4.6

Mailchimp 3.9

David Brown

Chicago, IL

Mailchimp's free tier is a major plus, making it an attractive option for small businesses looking to get started without significant upfront costs. However, Klaviyo's pricing structure is more tailored for scaling businesses that require powerful analytics and comprehensive email marketing tools. For businesses that have outgrown basic marketing needs, Klaviyo is often worth the investment.

Klaviyo 4.4

Mailchimp 4.1

Laura Davis

Miami, FL

In my experience, Klaviyo’s customer support is more responsive and knowledgeable compared to Mailchimp’s, particularly when dealing with e-commerce integrations. This makes a significant difference when troubleshooting and getting campaigns up and running quickly. While both platforms have their strengths, Klaviyo's tailored support really stands out in a competitive landscape.

Klaviyo 4.5

Mailchimp 3.7

Comments

Jake Martinez
Hey guys, so we all know Klaviyo and Mailchimp are pretty popular for email marketing, right? What's everyone's take on which one really stands out?
SammyC89
Totally! I've used Mailchimp for my side projects, it's user-friendly but I've heard Klaviyo has better integration options with e-commerce platforms!
Linda Chen
Yeah, and speaking of integrations, Klaviyo is like the Swiss Army knife for Shopify users! If you're into e-commerce, it's a game changer. Mailchimp is cool for general marketing but not as tailored.
Mohammed Riyaz
But isn’t Klaviyo super pricey? I mean, if you're just starting out, Mailchimp’s free plan is way easier on the wallet! Why break the bank, right?
Sara Bell
Great point, Mohammed! If you’re a small business, Mailchimp’s free option lets you dip your toes without any scary investment! But if you have the budget, Klaviyo's analytics are next level!
Jake Martinez
That's true! But Klaviyo's segmentation feature is honestly genius. You can target specific audiences based on behavior! Makes your campaigns way more effective.
SammyC89
Agreed! When I ran my last campaign with Klaviyo, the click-through rate shot up because I could personalize so much. Just think about future ROI, it might justify the expense!

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