Moosend vs Klaviyo: Which Is Better For Your Needs?

Updated on 13 Sep 2024

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 4.7

(Reviews: 500)

Est. users: 30K

Price Ranges: $10 - $30 - $Custom

 4.6

(Reviews: 5K)

Est. users: 70K

Price Ranges: $20 - $75 - $Custom

Moosend vs Klaviyo

Moosend and Klaviyo are both email marketing platforms, but they cater to different needs. Moosend is known for its straightforward, user-friendly interface and affordability, making it ideal for small businesses and startups. Klaviyo, on the other hand, offers more advanced analytics and segmentation features, making it a better choice for e-commerce businesses looking for in-depth customer insights and robust automation capabilities.

Moosend

  1. Affordable for small businesses
  2. Drag-and-drop email editor
  3. Advanced automation features
  4. Extensive template library
  5. Robust real-time analytics
  6. User-friendly interface
  7. Subscription-based pricing model
  8. Strong customer support

Klaviyo

  1. Focus on eCommerce merchants
  2. Deep integration with eCommerce platforms
  3. Highly customizable automation workflows
  4. Behavioral tracking and segmentation
  5. Strong data analytics capabilities
  6. Comprehensive customization options
  7. Scalable for growing businesses
  8. Higher cost compared to Moosend

Key Differences

  1. Email Campaign Automation

    Both Moosend and Klaviyo offer robust automation features, but Klaviyo provides more advanced segmentation and targeting capabilities, which are particularly beneficial for e-commerce businesses.

    Winner: Klaviyo

  2. User Interface

    Moosend is known for its user-friendly interface that makes it easy to create and manage campaigns, while Klaviyo's interface is more complex and may require a longer learning curve.

    Winner: Moosend

  3. Pricing

    Moosend generally offers more affordable pricing plans compared to Klaviyo, especially for smaller businesses and startups on a tight budget.

    Winner: Moosend

  4. Integration with E-commerce Platforms

    Klaviyo has strong, seamless integrations with a wide range of e-commerce platforms such as Shopify, Magento, and WooCommerce, which provide a more cohesive experience for e-commerce businesses.

    Winner: Klaviyo

  5. Customer Support

    Both platforms offer reliable customer support, but Klaviyo is often praised for its more comprehensive and responsive support team.

    Winner: Klaviyo

  6. A/B Testing

    A/B testing capabilities are essential for optimizing email campaigns. Klaviyo offers more advanced A/B testing features compared to Moosend, allowing for more detailed insights and better performance tracking.

    Winner: Klaviyo

  7. Reporting and Analytics

    Klaviyo provides more in-depth analytical tools and reporting features, which can give businesses a clearer understanding of their email campaign performance and customer behavior.

    Winner: Klaviyo

Distinct Features

MoosendKlaviyo
Landing Page BuilderAdvanced Segmentation
Built-in Webinar HostingPredictive Analytics
Email Heatmap AnalyticsSMS Marketing
RSS to Email CampaignsFacebook Custom Audiences
Built-in Subscription FormsDynamic Data Block in Email Templates
Pre-built eCommerce automationsAdvanced A/B Testing

Pricing Overview

Moosend

View Pricing Plans  

  1. Basic Plan ($10) - Best for startups and small businesses
  2. Pro Plan ($30) - Recommended for medium-sized businesses
  3. Enterprise Plan ($Custom) - Customized for large-scale companies

Basic Plan

$10 / Per Month

Ideal for small teams

  • Unlimited Sending

  • Advanced Segmentation

  • Reporting & Analytics

Pro Plan

$30 / Per Month

For growing businesses

  • Automation Workflows

  • Landing Pages

  • Phone Support

Enterprise Plan

$Custom / Custom

Tailored solutions for large enterprises

Klaviyo

View Pricing Plans  

  1. Basic ($20) - Small businesses getting started
  2. Premium ($75) - Growing businesses with larger customer base
  3. Enterprise ($Custom) - Large corporations with specific needs

Basic

$20 / Monthly

Entry level plan for startups

  • Email Campaigns

  • Automation

  • Signup Forms

Premium

$75 / Monthly

Advanced features for growing businesses

  • Advanced Segmentation

  • A/B Testing

  • Reporting

Enterprise

$Custom / Custom

Tailored solutions for large enterprises

Indepth Overview

MoosendKlaviyo
Email Marketing
Drag-and-Drop Editor ★4.8 - Easy to use editor allows creating visually appealing emails. ★4.7 - Intuitive editor with advanced customization options.
Automation Workflows ★4.5 - Create personalized email campaigns based on user behavior. ★4.9 - Powerful automation features for personalized campaigns.
Email Templates
Free Templates ★4.6 - Access to a wide range of professionally designed email templates. ★4.7 - Offers a variety of high-quality email templates.
Custom Template Builder ★4.4 - Build custom email templates with ease. ★4.8 - Create custom templates without coding.
Segmentation
Demographic Segmentation ★4.6 - Divide subscribers based on their demographic data. ★4.9 - Advanced segmentation based on customer data.
Behavioral Segmentation ★4.4 - Target users based on their engagement and activities. ★4.7 - Target users based on actions and events.
Analytics
Email Performance Reports ★4.8 - Detailed insights into email campaign performance. ★4.9 - Comprehensive analytics for tracking email performance.
A/B Testing ★4.5 - Test different email variations to optimize results. ★4.7 - Test and optimize email campaigns.
Integration
Ecommerce Platforms ★4.7 - Seamless integration with popular e-commerce platforms. ★4.9 - Deep integration with major e-commerce platforms.
CMS Integration ★4.6 - Integrates with popular content management systems. ★4.8 - Integrates with popular CMS platforms.
Unusual Features
Spam Testing ★4.3 - Checks email deliverability and provides recommendations. ★4.6 - Protects email reputation and ensures high deliverability rates.
Advanced Personalization ★4.7 - Dynamic content based on customer attributes.

Comparision Reviews

Alexis Montgomery

Chicago, IL

Moosend is excellent for businesses looking for a cost-efficient email marketing tool with a friendly user interface. Klaviyo, on the other hand, shines with its powerful integration capabilities and detailed analytics. While Moosend is simpler to set up, Klaviyo excels in providing deeper insights.

Moosend 4.3

Klaviyo 4.7

Jordan Price

Austin, TX

Klaviyo's automation features are top-notch, making it great for complex email marketing strategies. Moosend is more suited for smaller operations due to its ease of use and affordability. However, the extensive options available in Klaviyo justify its higher cost for larger businesses.

Moosend 4

Klaviyo 4.5

Taylor Smith

Portland, OR

If user experience is your priority, Moosend is the way to go with its intuitive design and swift customer support. Klaviyo offers more advanced features and segmentations which make it perfect for more extensive campaigns. For a small business, Moosend might be more suitable.

Moosend 4.4

Klaviyo 4.2

Morgan Lee

Brooklyn, NY

Moosend is reliable and inexpensive, making it great for straightforward email marketing needs. Klaviyo is robust and better suited for e-commerce businesses that need comprehensive analytics and automation features. It might be overkill for some, but invaluable for others.

Moosend 3.9

Klaviyo 4.6

Casey Miller

Los Angeles, CA

Klaviyo's pricing can be steep, but its CRM and segmentation features justify the cost for large campaigns. Moosend remains a strong contender for smaller teams or startups needing solid email marketing capabilities at a lower price point.

Moosend 4.1

Klaviyo 4.8

Comments

JohnDoe
Guys, have you checked out Moosend and Klaviyo? Which one do you think is better?
Jane Smith
Yeah, I’ve used both. Moosend is cheaper but does it really give all the features you need?
Chris P. Bacon
You get what you pay for, right? 😂
JohnDoe
Chris, do you think Klaviyo is worth the extra cost for a small business?
Chris P. Bacon
For sure! If you’re planning on scaling, Klaviyo’s detailed analytics and targeting can really boost growth.
Emily Jackson
Exactly! But honestly, Moosend’s new automation features are pretty solid for the price.
TechLover99
From my experience, Klaviyo is a beast with its advanced segmentation and analytics.
TechLover99
But don’t forget, Moosend’s customer support is top-notch. They literally helped me set up a campaign step-by-step.
Emily Jackson
True, support can make a big difference especially when you’re starting out. What about integrations?
Jane Smith
Klaviyo wins hands down with integrations. It syncs seamlessly with Shopify, WooCommerce, and more.
TechLover99
Yup, but Moosend is catching up! They recently added new integration options.
JohnDoe
In the end, I guess it boils down to budget vs. features you absolutely need.

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